TAKE 1CRASH ZOOM
Digital PR
Journalist-specific pitches under embargo, with a regional cut of the data for each market and quick follow-ups as the story travelled.
58 PITCHES · 14 FEATURES
PROD BRAMBLECUT STUDIO
LOCATION DUBLIN, IRELAND
SCENES 9 · 9 MONTHS
PLAN AUTHORITY
Bramblecut Studio · Motion design agency · Dublin
How a Dublin motion studio's data study landed in the trade press and lifted every service page
+67referring domains from one campaign
SC 01FADE INBramblecut: 48. Most of them directories and video platforms.SC 04CRASH ZOOMSix features and 41 new referring domains by day fourteen.SC 09FADE OUTThe link profile: 48 to 131 referring domains.
▶ Play the boardSEQ 01Cold open · the challenge
Great work. Almost no one linking to it.
Bramblecut competed with London agencies with ten times its link profile; its own site had great work but weak authority.
Bramblecut is a twelve-person motion design agency in Dublin. Its reel wins pitches when buyers see it. The problem is that buyers searching for explainer, product or title work were being sent to London studios with years of press coverage behind them.
Search engines weigh links as votes of trust, and the studio had very few. Without them, even well-written service pages would stay on page three. The brief: earn authority quickly, credibly, and in a way that only a motion studio could.
SC 01-A · LINK PROFILE, MONTH 0WIDE
- London studio A610
- London studio B540
- London studio C470
- London studio D455
- London studio E390
- London studio F320
- Bramblecut Studio48
Median rival: 455 referring domains, nearly ten times Bramblecut’s 48.
SEQ 02Shot list · audit & diagnosis
Six notes from the first read-through.
- SHOT 01 · AUTHORITY
48 referring domains; 61% were directories, showreel platforms and award listings with no editorial context.
→ Earn editorial links with a story only Bramblecut could tell.
- SHOT 02 · AUTHORITY
Not one external link pointed at a service page. All equity sat on the homepage and two project embeds.
→ Route authority from linkable assets to services with internal links.
- SHOT 03 · CONTENT
Service pages were 90-word captions beneath autoplay reels, with no copy that matched how buyers search.
→ Rewrite five service pages around buyer queries, process and budgets.
- SHOT 04 · TECHNICAL
A 38 MB reel loaded above the fold: mobile LCP 6.1 s and a failing Core Web Vitals assessment.
→ Poster frame first, reel on interaction, compressed renditions.
- SHOT 05 · TECHNICAL
27 project case studies lived in a JavaScript lightbox with no URLs of their own, so none were indexable.
→ Give every project its own crawlable page with a written breakdown.
- SHOT 06 · PR
Eight years of brief data sat unused in a spreadsheet: the raw material for an original study.
→ Turn the archive into the campaign's centrepiece.
SEQ 03Director’s treatment · the strategy
One original study, told four ways.
The engagement ran on our Authority plan. Instead of buying or begging for links, we built one asset journalists would want to cite, then gave it four distinct routes into the press and the wider web. Every route ends in the same place: links that strengthen the service pages buyers actually land on.
TAKE 2PUSH IN
Data studies
1,240 anonymised briefs coded into one headline finding (the 31-second brief) and eleven embeddable charts that link back to the hub.
1 STUDY · 11 CHARTS
TAKE 3PAN RIGHT
Award submissions
Four programmes picked for their editorial pages and links. Every entry backed by a written case study on the site rather than a bare reel.
8 ENTRIES · 3 SHORTLISTS
TAKE 4MATCH CUT
Resource link-building
A brief template and a rate-card guide built for course leaders and resource curators, then pitched one by one.
2 RESOURCES · 19 PLACEMENTS
SEQ 04The board · 9 months, 9 panels
Month by month. Click any panel to play it.
FADE INSC 01 · 00:00:00
Now playing · Month 1 of 9
Measure the link gap
INT. STUDIO, MORNING. A showreel nobody can find.
SEQ 05Final cut · results
What the edit adds up to.
RESULT 01 · REFERRING DOMAINSDOLLY OUT
48 → 131
Referring domains
RESULT 02 · INBOUND BRIEFSCUT TO
+92%
Inbound briefs
MONTH 013 briefs / mo
MONTH 925 briefs / mo
RESULT 03 · SERVICE KEYWORDS TOP 5PUSH IN
9 → 38
Service keywords top 5
9
9
10
12
16
21
26
31
35
38
M0123456789
RESULT 04 · TRADE PRESS FEATURESTRACK
14
Trade press features
1234567891011121314
6 in the launch fortnight · 8 follow-on
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
The ranking sheet
Google positions, Ireland and UK, month 0 vs month 9 (modelled).
| KEYWORD | BEFORE | AFTER | MOVE |
|---|---|---|---|
| motion design agency dublin | 7 | 1 | |
| 2d animation studio ireland | 11 | 1 | |
| explainer video production ireland | 14 | 2 | |
| title sequence design studio | 29 | 3 | |
| motion graphics studio | 38 | 4 | |
| product animation agency | 41 | 5 | |
| animated brand video agency | 56 | 8 | |
| motion design agency uk | — | 9 |
END CARD · FADE TO BLACK
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