Organic sessions / month
1.1k to4.5k
Month 0 → 11
A fictional business. The figures are a modelled scenario, not a client result.
0% · Idle
Yantra EV ChargeEV charger installer · Veliko Tarnovo
The challenge
New EV owners had basic questions about wallboxes, tariffs and grid permits, and no Bulgarian-language source answered them well.
Yantra EV Charge installed wallboxes across north-central Bulgaria from a base in Veliko Tarnovo. The work was good; the website was a six-page brochure. Meanwhile every new EV registration created the same burst of questions — what a wallbox costs, whether the night tariff pays off, how the grid-operator permit works, and whether you can charge at all in a panel apartment block.
Those questions were answered by forum threads, machine-translated German pages and dealer brochures. The opportunity was not to rank for “charger installer”; it was to become the source the whole country — and the AI answer boxes — quoted.
Audit & diagnosis
“Колко струва зареждането у дома” and its variants: ~2,900 modelled searches a month, answered only by forum threads and translated foreign pages.
Owners asked how to get distribution-grid (ЕРП) approval for an 11 kW wallbox. The site said “we handle paperwork” and nothing more.
Answers were buried mid-paragraph. No page gave a direct, quotable answer in its first 60 words, so AI Overviews quoted forums instead.
Percent-encoded, transliterated and mixed URLs all resolved, splitting signals across 3 duplicates per service page.
A 2.1 MB autoplay hero video on every page. No structured data beyond Organization.
Business profile category missed EV-charger installation; Gabrovo, Lovech and Ruse missing as service areas.
The strategy
Built on our Content Engine plan: one question map, four content clusters, and every page engineered so that a human, a search engine and an AI model can lift the answer straight out of it.
Four clusters — wallboxes, tariffs, grid permits, apartment-block charging — each with a pillar guide and 6–9 answer pages linked both ways.
34 Bulgarian-language pages
A home-charging cost calculator and a wallbox sizing tool, built as fast static pages with the maths shown, not hidden.
2 tools · 41% of quote starts
Every answer page opens with a 40–60 word direct answer, a dated source line and a clear unit (kWh, kW, €), so it can be quoted verbatim.
29 citations tracked
FAQPage and HowTo markup on the permit and installation guides, validated weekly; Cyrillic slugs consolidated to one transliterated form.
112 marked-up Q&As
Try the tool we built
Monthly energy cost
€25
230 kWh at 17 kWh/100 km
24% of public DC (€103/month)
10→90% charge times. Illustrative tariffs, not a quote.
11 months
Month 01
Mined 1,800 owner questions from search data, forums and the client's own call log; slugs consolidated.
1,170 sessions
Month 02
Four clusters signed off; pillar outlines written; profile category and service areas fixed.
1,310 sessions
Month 03
Home-charging calculator shipped with night-tariff maths; first AI Overview citation.
1,520 sessions
Month 04
Wallbox buyer's guide plus 8 answer pages; hero video removed, LCP down to 1.7 s.
1,800 sessions
Month 05
Step-by-step ЕРП permit guide with HowTo schema — the cluster nobody else had.
2,140 sessions
Month 06
Day/night tariff explainers; calculator linked from every tariff answer.
2,510 sessions
Month 07
Guides for owners in блокове: shared parking, association consent, metering.
2,890 sessions
Month 08
Wallbox sizing tool (3.7 / 7.4 / 11 kW) feeding the quote form directly.
3,270 sessions
Month 09
Top 20 pages re-dated and tightened; answers rewritten to lead with the number.
3,640 sessions
Month 10
Installation pages for six towns within 90 minutes of Veliko Tarnovo.
4,050 sessions
Month 11
4.5k sessions, 29 AI citations, 31 quote requests in the month.
4,460 sessions
Results
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
1.1k to4.5k
Month 0 → 11
0 to29
Month 0 → 11
9 to31
Month 0 → 11
| Query | Vol./mo* | Before | After | AI Overview |
|---|---|---|---|---|
| колко струва зареждане на електромобил у домаcost of charging an EV at home | 1,600 | — | #1 | Cited |
| зарядна станция за дома ценаhome charging station price | 1,300 | 38 | #2 | Cited |
| разрешение от ЕРП за зарядна станцияgrid permit for a charger | 590 | — | #1 | Cited |
| wallbox 11 kw или 7 kw11 kW or 7 kW wallbox | 480 | — | #1 | Cited |
| нощна тарифа зареждане електромобилnight tariff EV charging | 720 | 64 | #3 | Cited |
| монтаж зарядна станция велико търновоcharger installation Veliko Tarnovo | 210 | 9 | #1 | — |
| зарядна станция в блокcharger in an apartment block | 390 | — | #2 | Cited |
*Modelled monthly volumes. “—” = not in the top 100.
AI Overview · source
Forum thread (bg-ev-club)
AI Overview · source
Yantra EV Charge — cost calculator
100% charged
The Content Engine plan maps the questions your customers ask and builds the answers they — and AI search — quote.
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