A fictional business. The figures are a modelled scenario, not a client result.
Atelier Rouille · Illustration & risograph studio · Lyon
A 6-month Signal engagement for a two-press risograph studio in Lyon, France: four tactics, printed one plate at a time.
Headline · 6 months
+310% image search clicks
01 · Le problème
Twelve-megabyte hero images, no alt text and a print shop buried behind JavaScript galleries kept the studio out of image and shopping results.
The studio's whole business is images, yet search engines could barely see them. Portfolio pages weighed 14MB on a phone, the hero took 7.4s to paint, and the prints for sale lived inside a JavaScript lightbox with no URLs of their own. People searching for affiche risographie found stock sites and marketplaces reselling look-alikes instead.
Baseline: 420 image clicks/month · 38 organic shop orders/month
02 · Diagnostic
Eighty-six per cent of the weight was images exported straight from the scanner. The fix was not fewer prints, it was the right file for the right screen.
■ teal drum before · ■ pink drum after · overprint reads as ink
03 · Stratégie
Built on our Signal plan. Each tactic is a separate pass through the press; the result only reads when all of them line up.
Plate 1
Every print re-exported at five widths in AVIF and WebP, renamed in plain French and English, given descriptive alt text written by the illustrators themselves, and listed in an image sitemap with captions and creator credit.
Plate 2
The JavaScript slider replaced by a static hero with fetchpriority and a preloaded responsive source, explicit dimensions on every image, and the gallery script split so it never blocks first render.
Plate 3
Each print got its own server-rendered URL under three categories (affiches, zines, éditions), two clicks from home. Sold-out editions stay live as archive pages that point to the reprint.
Plate 4
Product and Offer markup with price, stock and edition size; ImageObject with creator and licence; LocalBusiness for the print room; BreadcrumbList across the shop.
04 · Le tirage
Crawl, image inventory of 412 files, field CWV baseline, Search Console image report set as the control.
9.8MB · 6.1s LCP
Image pipeline: AVIF/WebP, five-width srcset, dimensions on every image. Page weight down to 9.8MB.
5.2MB · 4.2s LCP
Slider removed, LCP preload shipped, gallery JS deferred. Weight 5.2MB, LCP 4.2s.
3.1MB · 2.9s LCP
Shop rebuilt on crawlable product URLs and three category pages; redirects from the old modal hashes.
2.2MB · 2.3s LCP
Alt text, captions and image sitemap live; Product, ImageObject and LocalBusiness schema validated.
1.8MB · 2s LCP
Merchant free listings, internal links from process articles to prints, final CWV pass at 1.8s LCP.
1.6MB · 1.8s LCP
In register
05 · Résultats
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
■ with the work · ■ modelled without it
| Query | Searches/mo | Before | After | Image pack |
|---|---|---|---|---|
| affiche risographie | 1,900 | not top 100 | #3 | ● listed |
| atelier risographie lyon | 320 | #14 | #1 | ● listed |
| risograph poster print | 2,400 | not top 100 | #7 | ● listed |
| affiche illustrée lyon | 880 | #41 | #4 | ● listed |
| impression riso zine | 590 | #27 | #5 | ○ — |
| affiche croix-rousse | 260 | not top 100 | #2 | ● listed |
| carte postale risographie | 720 | #63 | #9 | ○ — |
Heavy images, a hidden shop, slow pages? Our Signal plan is where this 6-month run starts.