Referring domains
26112
×4.3 over 14 months
Andesol Energía · Solar PPA developer · Santiago
How a Chilean solar developer's Atacama irradiance map earned links from 50 outlets
+86
referring domains in 14 months
Each point of light below is one referring domain. Press play, or drag through the months, and watch 86 new stars arrange themselves into four campaigns.
M14 · Dawn — Award win announced; 112 referring domains, 50 of them press outlets.
01 · The challenge
Corporate energy buyers shortlisted only developers they had heard of, and Andesol had little press presence.
Chile's corporate power buyers — mines, ports, retailers and data centres — don't browse for a solar partner. Procurement teams draw up a shortlist of five or six names, and those names come from what they have read: the business pages, the energy trade press, the award tables.
Andesol Energía had better irradiance data than most rivals and projects in the best solar resource on Earth, but in that night sky it was invisible. With 26 referring domains and no press footprint, it rarely made a shortlist — 2 corporate PPA enquiries a quarter.
- Incumbent A310
- Incumbent B262
- Developer C240
- Developer D188
- Andesol Energía26
02 · Diagnosis
Six reasons the sky was dark.
- 01 · AuthorityCritical
26 referring domains, 17 of them directories or supplier pages. Median shortlisted rival: 240.
- 02 · PressCritical
Zero editorial mentions in Chilean business or energy press in the previous 24 months.
- 03 · Brand SERPHigh
Searches for “Andesol” returned a Peruvian hotel and a defunct mining blog before the company.
- 04 · ContentHigh
Five years of on-site irradiance data existed only as internal spreadsheets — nothing citable.
- 05 · LanguageHigh
English-only site; Chilean procurement teams and journalists search and write in Spanish.
- 06 · TechnicalMedium
No newsroom, no press-kit URL, and project data trapped in image-only PDFs that search engines cannot read.
03 · The strategy
Give journalists something worth citing: the sun itself.
Built on our Authority plan: instead of buying links, we turned Andesol Energía's private irradiance readings into public, Spanish-language assets — then made sure every newsroom in the north knew they existed.
Digital PR
A monthly “Sol en cifras” data drop pitched to 140 journalists across business, energy and mining desks — each with a quotable stat, a regional angle and an embeddable chart.
Spanish-language research
The Informe PPA Chile: a 28-page Spanish-language report on what corporate buyers pay, sign and regret, built from 61 procurement interviews and published as indexable HTML, not a PDF.
Data visualisations
The Atlas de Irradiancia Atacama: five years of Andesol site readings turned into an interactive, embeddable heatmap with a credit-linked embed code — the campaign's link engine.
Industry awards
Entries to four regional renewable-energy awards and two jury seats, each producing an organiser profile page and trade-press coverage that named Andesol beside the incumbents.
The 50 press outlets, by desk
- National business & news14
- Energy trade press13
- Regional dailies (north)11
- Mining trade titles7
- International energy wires5
04 · 14 months, night to dawn
One constellation at a time.
- M01+1
Survey
Backlink, brand-SERP and competitor audit; press list of 140 journalists built.
1 new referring domains this month. - M02+2
Survey
Spanish site launched with es-CL hreflang; newsroom and press-kit URLs live.
2 new referring domains this month. - M03+2
Survey
Irradiance data cleaned; first two awards entries submitted.
2 new referring domains this month. - M04+7
Atlas
Atlas de Irradiancia launches as an exclusive with a national business daily.
7 new referring domains this month. - M05+9
Atlas
Regional press localise the Atlas for Antofagasta, Calama and Copiapó.
9 new referring domains this month. - M06+8
Atlas
Embed code picked up by universities and two mining-trade titles.
8 new referring domains this month. - M07+8
Informe
Fieldwork closes: 61 procurement interviews for the Informe PPA Chile.
8 new referring domains this month. - M08+9
Informe
Informe published in Spanish; launch briefing for energy desks.
9 new referring domains this month. - M09+8
Informe
Follow-up op-eds on PPA pricing placed in three trade titles.
8 new referring domains this month. - M10+8
Sol en cifras
Monthly data drop series begins — first drop: winter output in the north.
8 new referring domains this month. - M11+7
Sol en cifras
Drop two goes international via a Latin American energy wire.
7 new referring domains this month. - M12+6
Sol en cifras
Brand SERP now owned: site, newsroom, Atlas and coverage hold page one.
6 new referring domains this month. - M13+6
Awards
Shortlisted for two regional awards; jury-seat profile pages indexed.
6 new referring domains this month. - M14+5
Dawn
Award win announced; 112 referring domains, 50 of them press outlets.
5 new referring domains this month.
05 · Results at dawn
From a faint sky to the first name on the shortlist.
Corporate PPA enquiries / quarter
29
×4.5 over 14 months
Branded search / month
5002,200
×4.4 over 14 months
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Spanish-language rankings, Google.cl
| Keyword | Monthly searches | Month 0 | Month 14 |
|---|---|---|---|
| PPA solar Chile | 880 | 34 | #3 |
| contrato PPA energía renovable | 590 | 41 | #5 |
| irradiación solar Atacama | 1,300 | — | #1 |
| mapa irradiancia Chile | 720 | — | #1 |
| precio PPA Chile 2026 | 480 | — | #2 |
| desarrollador proyectos solares Chile | 320 | 28 | #4 |
| energía solar para minería | 590 | 47 | #6 |
| corporate PPA Chile | 260 | 52 | #7 |
Your turn
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Research worth citing, pitched to the desks your buyers read — so your name is already familiar when the shortlist is drawn.