A fictional brand, designed and built by Get Ranked On Top. Not a real company.
Back to portfolioA floral atelier in Milano working at the scale of a room, not a vase.
Founded by Beatrice Fiore-Lanzi and Tomás Ferrer in a former textile warehouse on Via Tortona, the studio takes eighteen weddings, a handful of editorial commissions and two or three architectural installations each year. Everything is drawn by hand before a single stem is cut.
Fig. 1 — Cento Camelie, study in blush & bone
01 — L’Atelier
We began with one bucket of anemones in a warehouse with no heating, and a stubborn idea: that flowers should be drawn before they are bought.
Beatrice trained as a set designer at the Accademia di Brera and spent six years dressing opera before she ever sold a stem, which is why the studio thinks in sightlines, entrances and the moment the lights come up. Tomás came from horticulture — nine seasons growing peonies outside Girona — and runs the field, the cold room and every load calculation.
We are deliberately small: six people, one van, one field. We turn away more work than we accept, and we quote once, honestly, with the drawing attached. Members of the Accademia Italiana del Fiore since 2016; Premio Verde for sustainable practice, 2023; carbon-neutral across studio and transport since 2019.
2011
Fondato
347
Matrimoni
40%
Coltivato da noi
04:20
Al mercato
Milano · Como · Portofino · Kyoto
02 — Servizi
Three disciplines, one method. Each is quoted as a single figure with the drawing attached — no line-item surprises, no per-stem arithmetic.
Weddings & private celebration
One wedding a weekend, eighteen a year. We take the whole room — ceremony, table, terrace, the corridor nobody thinks about — and we build it as a single continuous gesture rather than a set of arrangements. Beatrice attends every install personally.
From €12,000
Still life, campaign & set
Flowers that must survive eleven hours under a 2K and still read as alive on a 100-megapixel back. We work in tight collaboration with set designers and colourists, and we bring three of everything, because the third one is always the one that photographs.
Day rate €2,400
Architectural & exhibition work
Suspended fields, wall-length hedgerows, a stair rail carried in hellebore for eleven days. Engineered with a structural consultant, rigged to load calculations, and specified so that a facilities manager can sign it off without flinching.
From €4,800
03 — Opere
A selected index, 2022 — 2025. Full portfolios for each commission are shown in the Via della Spiga showroom by appointment; we do not publish client photography.
Nineteen further commissions withheld at the client’s request.
04 — Il Metodo
The method has not changed since 2013. It is slow on purpose: by the time we cut anything, every decision has already been made twice, on paper, in daylight.
Ninety minutes in which flowers are not discussed. We ask about the house you grew up in, the last meal you remember properly, and what you want people to say in the car on the way home.
You bring three physical objects. A ribbon, a tile, a photograph, a jar of honey. The palette is built from those and from nothing else — never from a screen.
A hand-rendered elevation at 1:50 in graphite and gouache, delivered flat in a bone folder. It is a drawing, not a moodboard; it is what we are held to.
04:20 at the Mercato dei Fiori, Rogoredo. Forty per cent of what we cut comes from our own field above Besana in Brianza. The rest is chosen with our hands, twice.
We install overnight so that you walk into a finished room. Conditioning begins forty-eight hours earlier in the cold room on Via Tortona.
Struck by 09:00 the next morning. Stems return to the field, armatures return to the rack, and the drawing is yours to keep, framed.
“If we cannot draw it, we do not agree to it.”
Beatrice Fiore-Lanzi, Direttrice
05 — Stampa & Collaborazioni
Fiore does not arrange flowers. She stages weather.
“The only studio in Milano whose drawings we would happily hang if the flowers never arrived at all.”
“We gave them a cloister, eleven days of rain and a budget I was embarrassed by. What came back was the only thing anyone talked about for a year. They struck it at dawn and left the stone cleaner than they found it.”
Selected collaborations
06 — Le Stagioni
Cut Tuesday, conditioned Wednesday, delivered Thursday inside the Milano ring road. Prices are per delivery; a standing weekly order takes fifteen per cent off from the fourth week.
Primavera
Marzo — Maggio
Ranuncolo Cloni, tulipano parrot, mimosa, rami di ciliegio
Pale, cold-morning colour. Cut short and dense, meant for a hall table you pass rather than sit at.
da €520
Estate
Giugno — Agosto
Peonia Coral Charm, rosa Café Latte, achillea, erba salata
Built for heat. Conditioned twice and set in an unglazed vessel that sweats and keeps the stems cool.
da €640
Autunno
Settembre — Novembre
Dahlia Café au Lait, amaranto pendente, physalis, foglia di vite
The heaviest of the four, and the one people photograph. Rust, bruise-plum and a single line of bright acid.
da €580
Inverno
Dicembre — Febbraio
Elleboro, camelia bianca, betulla, eucalipto cinerea
Almost monochrome. Silver, bone and green-white, arranged tall so it reads against a dark window.
da €460
Scorri →
Abbonamento Settimanale
€1,240 / mese
One delivery a week, four a month, palette rotated with the season. Vessel included on the first delivery.
Tavola Privata
da €1,850
A dressed table for up to twenty-four: centre run, candle line, napkin sprigs, set and struck by us.
Progetto su Misura
da €4,800
Installation and event work, quoted from the 1:50 drawing. Palette session billed separately at €650.
07 — Domande
For a wedding, nine to fourteen months. We hold eighteen dates a year and the May–September dates tend to be spoken for eleven months out. Editorial and installation work we can often take at six weeks’ notice, and occasionally at six days.
Constantly. Como, Portofino, Firenze and Marrakech are routine; we have installed in Kyoto twice. Beyond 300km we work with a local grower for bulk foliage and fly only the specimen stems, which is better for the flowers and better for the invoice.
Armatures are ours and come back to the rack on Via Tortona. Cut stems are composted at the Brianza field; anything still living is replanted there. We have not sent flowers to landfill since 2019, and the studio has been carbon-neutral since the same year.
Yes. The palette session and the 1:50 drawing are billed as a standalone commission of €650. If you go on to book the full project that sum comes off the final invoice; if you do not, the drawing is still yours.
08 — Contatti
Tell us the date, the room and one thing you cannot stop thinking about. Beatrice reads every enquiry herself and replies within two working days — including the ones we cannot take.