Map-pack position
9 → 1
SEO case study · Local SEO
Adega Lusco
Natural-wine bar & petiscos · Porto, Portugal
How a 30-seat Porto wine bar won the tourist 'near me' searches in four languages
#1#1 map pack for "wine bar Ribeira"
01O desafio · The challenge
A blank wall on the tourist trail
Visitors searching in English, French and Spanish for wine bars in Ribeira were shown aggregator lists. The bar's profile had Portuguese-only descriptions and no menu.
Ribeira is where Porto’s visitors walk, and they search on their phones in their own language, a few streets from the door. Thirty seats, natural wine by the glass and petiscos from a two-ring kitchen: the bar was exactly what they were looking for, and almost invisible to them.
Google could not tell it was a wine bar, could not read its menu, and saw a trickle of Portuguese reviews against competitors with hundreds in English. So the map pack went to aggregators and to bars that had simply written their profile in English.
wine bar ribeira
- ≡Best wine bars in Porto: a listicleTravel aggregator · 32 venues
- 1Cais 42 Wine Lounge4.4 ★ · 1,210 reviews · English description
- 2O Copo Alto4.5 ★ · 880 reviews · menu online
Adega Lusco: position 9, three screens down, Portuguese only.
02Diagnóstico · The audit
Fourteen cracked tiles
Before laying anything new, we chipped out what was broken. The audit covered the profile, the review base, the menu and the website, and every citation we could find.
Google Business Profile
- Primary category “Bar”, not “Wine bar”; no secondary “Tapas restaurant”.
- Description and every owner reply in Portuguese only.
- 11 photos, none taken at night when tourists decide.
- Sunday hours wrong; no reservations or outdoor-seating attributes.
Reviews
- 212 reviews, 94% in Portuguese; 13 in English, none in French or Spanish.
- 18% reply rate, median reply after 23 days.
- No in-venue prompt, so happy tourists left without a trace.
Menu & website
- Menu only as a photo in an Instagram highlight.
- One-page site with no schema, no hreflang, no menu URL.
- Profile menu editor empty: no dishes for “petiscos” queries to match.
- No English, French or Spanish pages for visitor searches to land on.
Citations
- 14 directories split between “Adega Lusco” and “Lusco Wine Bar”.
- Old phone number on 6 listings; Apple Maps pin 60 m off, on the wrong street.
- Tripadvisor listed it as a “Shop”; absent from TheFork.
03A estratégia · The strategy
Four kinds of tile
Built on our Local plan: the profile, the reviews, the menu and the citations, worked together so each one makes the others count for more.
- 01
Google Business Profile
Rebuilt from the category up: “Wine bar” primary, four-language description, night-time photo set, attributes, Q&A seeded with the questions tourists actually ask (“do you take walk-ins?”).
- 02
Multilingual reviews
A table card and receipt QR that opens the review form with a prompt in the guest’s language. Staff ask at the second glass. Every review answered within 48 hours, in the language it was written in.
- 03
Menu schema
The wine list and petiscos as crawlable HTML in EN, FR, ES and PT, with Menu, MenuSection and MenuItem schema and hreflang, mirrored into the profile menu editor so dishes match dish searches.
- 04
Local citations
One name, address and number everywhere: 14 listings merged and corrected, 6 new ones on the tourist trail, and a monthly sweep so nothing drifts back.
04Mês a mês · Month by month
6 months, tile by tile
96 / 96 tiles
Holding the top spot
Weekly posts about the bottles open that week, seasonal attributes, and a monthly NAP sweep so nothing drifts.
- 10 reviews in EN / FR / ES / DE64
- A cleaned or new citation20
- A keyword into the map-pack top 312
Outlined tiles were laid in the selected month. The lit door is the last one: the #1 spot.
- Mês 1+10 tiles
Re-grouting the profile
Primary category moved from “Bar” to “Wine bar”, hours corrected, 14 directory listings merged onto one name, address and number.
- Mês 2+15 tiles
Four-language profile
Descriptions, Q&A and owner replies written in EN, FR, ES and DE by native speakers; 38 new night-time photos of the room and the counter.
- Mês 3+17 tiles
A menu Google can read
Wine list and petiscos published as HTML with Menu and MenuItem schema, priced in euros, and synced to the profile menu editor.
- Mês 4+18 tiles
The review ritual
A table card and receipt QR in the guest’s own language; staff ask at the second glass, never with an incentive. Replies within 48 hours.
- Mês 5+18 tiles
Tourist-trail citations
Listings on TheFork, Tripadvisor (corrected category), Apple Business Connect and three walking-tour partner pages.
- Mês 6+18 tiles
Holding the top spot
Weekly posts about the bottles open that week, seasonal attributes, and a monthly NAP sweep so nothing drifts.
05Resultados · Results
The door is lit
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Profile views / mo
+318%
1.2kStart
1.5kM1
2.0kM2
2.8kM3
3.6kM4
4.5kM5
5.2kM6
Reviews in non-PT languages
640
- EN 290
- FR 150
- ES 140
- DE 60
Walk-in share from Google
~34%
Rankings in five languages
Map-pack position for searches made within 1 km of the bar (modelled).
| Query | Lang | Searches / mo | Before | After |
|---|---|---|---|---|
| “wine bar ribeira” | EN | 1,900 | 9 | 1 |
| “natural wine porto” | EN | 1,300 | 14 | 2 |
| “petiscos near me” | EN | 2,400 | not in top 20 | 3 |
| “tapas ribeira” | EN | 1,600 | not in top 20 | 5 |
| “bar à vin porto” | FR | 720 | not in top 20 | 1 |
| “vin nature porto” | FR | 390 | not in top 20 | 2 |
| “bar de vinos oporto” | ES | 880 | not in top 20 | 2 |
| “vino natural oporto” | ES | 320 | not in top 20 | 1 |
| “weinbar porto” | DE | 480 | not in top 20 | 4 |
| “bar de vinhos ribeira” | PT | 590 | 6 | 1 |
wine bar ribeira
- 1Adega Lusco4.8 ★ · “natural wine, petiscos” · menu in 4 languages
- 2Cais 42 Wine Lounge4.4 ★ · 1,290 reviews
- 3O Copo Alto4.5 ★ · 910 reviews
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