Seed catalogue no. 06 · Local SEO case study
Tsvetna Gardens
Solo landscape gardener · Burgas · Bulgaria
How a one-man landscaper in Burgas booked his spring season out by February
Booked out 11 weeks early
in a 6-month planting
Lot 06: 19 quote requests in February
Map-pack visibility
8% to 61%
Quote requests / month
4 to 19
Profile photo views
1.1k to 14k
01 · The bare plot
Great gardens. No trace of them online.
A sole trader relying on word of mouth, with no website beyond a social page and no presence in local search.
Tsvetna Gardens is one man, one van and a reputation built street by street across Burgas. Work arrived through neighbours and a Facebook page — enough for summer, never enough to fill spring in advance. Each April he started from zero while larger landscaping firms, already visible in the map pack, booked the jobs he wanted.
The goal was not more traffic. It was a full spring calendar before the first frost-free week, with quote requests that arrive pre-qualified: area, garden size and photos attached.
02 · Soil test
What the diagnosis turned up
Six findings across local, content and seasonal signals. The darker the seed, the deeper the problem.
- Local
No Business Profile at all
Invisible for “градинар Бургас” and every map-pack query in the city — 0 of 49 grid points.
- Local
Three different phone numbers
An old mobile on two directories and a landline on a third: conflicting NAP signals.
- Content
No crawlable service pages
The social page can’t rank for “hedge trimming Burgas” or “garden design Sarafovo”.
- Photos
Best work locked in Messenger
140 photos of finished gardens, none public, captioned or tied to a neighbourhood.
- Reviews
31 happy clients, 0 reviews
Word of mouth was strong but left no trace that search engines could read.
- Seasonal
Started marketing in April
Spring demand peaks Jan–Mar; by April competitors already held the bookings.
03 · Sowing instructions
Four seeds, sown in order
The plan is built on our Local plan: profile first, proof second, consistency third and seasonal pages planted a full season ahead.
- 1.
Google Business Profile
Claim, verify and fully fill the profile: categories, service area, 18 services with price ranges, opening hours and Q&A seeded with the five questions clients always ask.
- Sow:
- Weekly
- Harvest:
- Map-pack presence
- 2.
Before/after photo posts
Two posts a week, each a matched before/after pair with the job, the district and the plants named in the caption — proof that does the selling.
- Sow:
- 2× a week
- Harvest:
- Photo views & calls
- 3.
Local citations
One name, one number, one address on 14 Bulgarian directories and maps apps, plus the Burgas gardening association listing.
- Sow:
- Once, then audit
- Harvest:
- Trust & consistency
- 4.
Seasonal landing pages
Spring planting, hedge cutting and autumn clear-up pages published three months ahead of each season, in Bulgarian and English.
- Sow:
- Per season
- Harvest:
- Early-season rankings
Back of the packet
04 · The calendar
Six packets, one season
Month by month across the 6-month engagement — each packet holds what was planted that month and sprouts as tall as the quote requests it brought in.
Tap a packet to tear it open. Plant height = quote requests that month.
Lot 01 · month 1 of 6
September
Lavender — Lavandula angustifolia
- Quotes
- 4
- Map-pack
- 8%
- Photo views
- 1.1k
Soil test & profile claim
Audited every place the business already appeared, claimed and verified the Google Business Profile, set the primary category to Landscaper with Gardener and Lawn care secondaries, and mapped a 9 km service area from Sarafovo to Meden Rudnik.
05 · The harvest
What came up
Map-pack visibility
8% → 61%
×7.6 growth
Quote requests / month
4 → 19
×4.8 growth
Profile photo views
1.1k → 14k
×12.7 growth
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Map-pack visibility, month by month
Keyword rankings
| Query | Vol/mo | Before | After |
|---|---|---|---|
| градинар Бургасgardener Burgas | 590 | — | 1 |
| озеленяване Бургасlandscaping Burgas | 480 | — | 2 |
| поддръжка на градина Бургасgarden maintenance | 320 | — | 1 |
| подрязване на жив плетhedge trimming | 260 | — | 3 |
| landscape gardener BurgasEnglish-speaking clients | 140 | — | 1 |
| пролетно засаждане цениspring planting prices | 210 | 48 | 4 |
| градински дизайн Сарафовоgarden design Sarafovo | 70 | — | 1 |
The map pack, before and after
Illustrative mock-up of a search from central Burgas.
September · before
- AZelen Svyat Ltd★ 4.3 (58) · Landscaping company · 12 km
- BGarden Centre Vazrazhdane★ 4.6 (212) · Garden centre · 4 km
- CBurgas Park Services★ 3.9 (17) · Landscaper · 6 km
Tsvetna Gardens: not listed.
February · after
- ATsvetna Gardens★ 4.9 (37) · Landscaper · Serves your area · 112 photos
- BZelen Svyat Ltd★ 4.3 (61) · Landscaping company · 12 km
- CGarden Centre Vazrazhdane★ 4.6 (219) · Garden centre · 4 km
Your season, sown early
Get a plan like this
Local is our local seo plan for businesses that live and die by the map pack. We plant the profile, the proof and the seasonal pages — then you get on with the work.