A fictional business. The figures are a modelled scenario, not a client result.
Notarial register · SEO case study
Local · 5 months
Trimontium Notary
Notary office, single practitioner · Plovdiv
Urgent, high-intent searches for a notary went to whichever office Google Maps showed first, and Trimontium's profile had no hours, photos or services.
The matter before us
Urgent, high-intent searches for a notary went to whichever office Google Maps showed first, and Trimontium's profile had no hours, photos or services.
A buyer whose deed must be signed before the bank closes, an heir with a power of attorney due tomorrow: these searches happen on a phone, often from the street, and end in a call within minutes. The three offices in the Maps pack took nearly all of them.
Trimontium is one practitioner in central Plovdiv, two minutes from the Roman stadium, with same-day slots most afternoons. Google simply had no evidence that it was open, what it did, or that anyone had ever used it.
Exhibit A · the profile as found
Grid rank baseline: in the map pack at 14% of 49 points across central Plovdiv.
Findings of fact
ProfileCritical
No opening hours at all, so the listing was filtered out of every “open now” search, which is most notary searches.
ProfileCritical
Primary category set to Lawyer rather than Notary public; the office competed with 140 law firms instead of 19 notaries.
ProfileMaterial
Zero services, one street-view photo and no description in Bulgarian or English.
SchemaMaterial
Website had no LocalBusiness markup, no openingHoursSpecification and no holiday overrides.
ContentMaterial
A single home page. No page for deeds, powers of attorney, certifications or the documents to bring.
ContentMinor
Phone number was an image, so it could not be tapped on mobile or read by crawlers.
CitationsMaterial
Three different addresses across 11 directories, including a pre-2019 office on ul. Knyaz Alexander I.
CitationsMinor
Not listed in the Notary Chamber register search page linked from the official directory.
The instrument of remedy
Built on our Local plan: a profile Google can trust, hours it can verify, pages that answer the urgent question, and a consistent footprint across the web.
Article I
Rebuilt as the office's real front door.
Article II
Hours that Google can trust, on the site and the profile.
{
"@type": "Notary",
"name": "Trimontium Notary",
"address": { "addressLocality": "Plovdiv" },
"openingHoursSpecification": [{
"dayOfWeek": ["Monday","Tuesday","Wednesday",
"Thursday","Friday"],
"opens": "08:30", "closes": "18:00"
},{
"dayOfWeek": "Saturday",
"opens": "09:00", "closes": "12:30"
}]
}Article III
One page per thing people urgently need signed.
Article IV
One name, one address, one number, everywhere.
The register, month by month
47 calls · 22% pack
63 calls · 37% pack
82 calls · 52% pack
101 calls · 63% pack
116 calls · 71% pack
Sealed results
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Calls from Maps
38 / month116 / month
Tap-to-call from the Maps listing, tracked with a UTM-tagged number.
Map-pack visibility
14% of grid points71% of grid points
Share of a 7×7 grid over central Plovdiv where the office shows in the 3-pack.
Profile views
610 / month2,196 / month
Search and Maps impressions of the business profile combined.
Google reviews
4 reviews · 3.9★58 reviews · 4.9★
Asked for at the signing desk by QR card, never incentivised.
Share of 49 grid points in the top 3
before earned at the desk
610 → 2,196
The same phone search from the central square. Once hours, category and reviews were in order, the listing moved from position 11 to the top of the pack, with “Open now” beside it.
Notary Office Tsentar
4.6 ★ (112) · Notary public
Open · Closes 17:30
Notary Petrova-Ilieva
4.4 ★ (67) · Notary public
Open · Closes 18:00
Notary Maritsa
4.7 ★ (89) · Notary public
Closes soon · 17:00
Trimontium Notary: position 11, below “More places”. No hours shown.
Map-pack position for tracked searches from central Plovdiv; “—” means outside the top 20.
| Search | Vol./mo | Before | Month V |
|---|---|---|---|
| notary Plovdiv | 1,900 | 11 | 1 |
| notary near me (Plovdiv) | 1,300 | — | 1 |
| notary open now | 720 | — | 2 |
| notary open Saturday Plovdiv | 260 | — | 1 |
| property deed notary Plovdiv | 390 | 14 | 2 |
| power of attorney notary | 480 | 18 | 3 |
| signature certification Plovdiv | 210 | — | 2 |
| English-speaking notary Plovdiv | 90 | — | 1 |
The Local plan: profile, hours, service pages and citations, done properly and reported monthly.