A fictional business. The figures are a modelled scenario, not a client result.
Raiz Viva · Reforestation NGO · São Paulo
Twelve months of content & ai search for an Atlantic Forest planting NGO in São Paulo, read the way a forester reads a stump: one ring per month.
+192%
organic sessionsover 12 months · modelled
Pith: baseline of 3,100 sessions/month. Outer ring: month 12.
The challenge
Corporate sponsors and donors researched carbon and native-species planting, but the NGO published only sporadic news posts.
Raiz Viva had planted across hundreds of hectares of Atlantic Forest and its field team could name every seedling. But a sustainability manager typing “compensação de carbono empresas” or an ESG lead in London searching “Atlantic Forest restoration” found consultancies and carbon brokers, never the people doing the planting. Event round-ups ranked for nothing; the evidence sponsors needed sat in PDFs.
Diagnosis · core sample
The strategy
Built on our Content Engine plan: a steady cadence of 6 guides a month, each one tied to a pillar, published in two languages and written to be quoted by AI search.
Four pillars (native species, carbon & planting, corporate partnerships, restoration science) with 61 mapped subtopics. Every guide links up to its pillar and across to two siblings, so authority flows through the cluster rather than pooling on the homepage.
Portuguese for donors and Brazilian companies, English for international ESG teams. 140 page pairs with reciprocal hreflang, written by native speakers rather than machine-translated, with local units and currency.
Every guide opens with a two-sentence definitional answer, a sourced figure and a data table. Methodology and author pages back the numbers, and Organization, Report and FAQ schema make the entity legible.
Annual and quarterly reports rebuilt as indexable HTML with hectare maps, per-species survival rates and downloadable data. The PDF stays, as a secondary download.
Timeline
Hover a ring or pick a month. The wider the ring, the more organic sessions that month added.
Ring width = that month’s organic-session gain. Pith = the starting baseline.
Ring 12 of 12 · Heartwood
Cluster gap pass, internal-link audit, year-two roadmap.
9,050 monthly sessions: +192% on the baseline.
Month 1 · Mar · Seed
Audit of 214 news posts, cluster map of 4 pillars and 61 subtopics, PT/EN keyword research.
Baseline locked: 3.1k sessions, 0 sponsor enquiries from search.
Month 2 · Apr · Seed
Pillar: Native species of the Atlantic Forest (PT + EN). 120 thin posts merged or redirected.
Crawl waste down 58%; pillar indexed in 3 days.
Month 3 · May · Sprout
Species profiles (ipê-amarelo, jequitibá, pau-brasil) with planting data tables.
First page-one rankings for species queries.
Month 4 · Jun · Sprout
Pillar: Carbon & native planting. Methodology page with cited sequestration figures.
First AI Overview citation, on a carbon-per-tree query.
Month 5 · Jul · Sapling
2025 impact report rebuilt from PDF to an indexable HTML report with hectare maps.
Report earns 9 referring domains from ESG newsletters.
Month 6 · Aug · Sapling
Pillar: Corporate partnerships. Sponsor FAQ and cost-per-hectare explainer.
Sponsor enquiries reach 3 in a month.
Month 7 · Sep · Canopy
English hub for international sponsors; hreflang across 140 page pairs.
EN sessions pass 30% of total.
Month 8 · Oct · Canopy
Field diaries from 6 planting sites; survival-rate data per species.
Species cluster owns 11 of its 14 target terms on page one.
Month 9 · Nov · Canopy
Pillar: Restoration science. Glossary of 48 terms with definitional answers.
Glossary entries cited in 3 AI Overviews.
Month 10 · Dec · Heartwood
Year-end giving guides; corporate offset calculator landing page.
Best month yet for sponsor enquiries.
Month 11 · Jan · Heartwood
Quarterly impact update in PT/EN; refreshed 18 top guides with new data.
Refreshes lift average position of updated guides by 4.2.
Month 12 · Feb · Heartwood
Cluster gap pass, internal-link audit, year-two roadmap.
9,050 monthly sessions: +192% on the baseline.
Results
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
72
Cumulative, month 1 to 12
+37
Cumulative, month 1 to 12
21
One leaf per AI Overview citation
| Query | Lang | Month 0 | Month 12 | AI Overview |
|---|---|---|---|---|
| plantio de mudas nativas são paulo | PT | #19 | #1 | — |
| espécies nativas mata atlântica | PT | #24 | #2 | Cited |
| reflorestamento mata atlântica | PT | #38 | #3 | Cited |
| relatório de impacto reflorestamento | PT | not ranking | #3 | — |
| corporate reforestation partnership brazil | EN | not ranking | #4 | — |
| atlantic forest restoration | EN | #47 | #5 | Cited |
| compensação de carbono empresas | PT | #61 | #6 | Cited |
| how much carbon does a native tree absorb | EN | not ranking | #7 | Cited |
compensação de carbono empresas
Raiz Viva: position 61.
compensação de carbono empresas
AI Overview
Native Atlantic Forest species absorb an estimated 150–200 kg of CO₂ over 20 years per tree, depending on species and survival rate…
Source: raizviva.org.br · Carbon & native planting
Your next twelve rings
A content engine that compounds month on month: clusters, two languages, citable reports, built to be found by people and by AI search.
← All case studies