Topic clusters
Seven pillars (sleep, anxiety, learning to meditate, work, family, body, sound), each with 20–60 supporting pages linked hub-and-spoke, so authority pools in the pages that convert.
Quietud · Meditation app · Mexico City
Building the Spanish-language web's go-to library for guided meditation
+520%organic sessions
in 16 months
in 16 months
Health & Wellness · Latin America. A Content Engine engagement across topic clusters, app indexing, ai overviews, spanish-language seo.
Breathe with the circle: four seconds in, four seconds out. Each breath reveals one result.
7.8k → 48.4k
Organic sessions / month
Results: Organic sessions / month: 7.8k → 48.4k; App installs from web: +214%; AI-overview citations: 58; Ranking keywords: 210 → 4,900.
Inhala. Notice where you are.
Begin with where Quietud actually stood.
The challenge
A calm app with no voice on the open web
English-first meditation apps dominated, and Quietud's only web presence was a landing page with an app-store button.
Spanish is the second most-spoken native language on earth, yet people searching “meditación guiada” in Mexico City were met by translated pages from apps built for San Francisco. Quietud had 240 beautifully recorded sessions, narrated in a Mexican voice, and none of them could be found by search.
The goal: turn a single download button into the library Spanish speakers reach for first, and make every visit a gentle path into the app.
Diagnosis · six findings
- Technical01
One indexable URL
The whole domain was a single landing page with an app-store badge: nothing for Google to rank beyond the brand name.
- Technical02
No app links
No assetlinks.json or apple-app-site-association, so search visitors on mobile could never land inside the app.
- Content03
Audio hidden from crawlers
240 recorded sessions lived only in the app; no transcripts, previews or AudioObject markup.
- Language04
Machine-translated rivals
Competing English-first apps ranked with literal translations that missed how people in Mexico actually search.
- Language05
No dialect signals
No hreflang or es-MX / es-419 / es-ES variants, so the site could not match regional queries.
- AI search06
Nothing to cite
No answer-first copy, author entities or review dates for AI Overviews to quote or attribute.
calmapp.example › es › blog
Meditation For Anxiety (Spanish)
Una guía traducida para meditar cuando te sientes ansioso, por favor descarga…
headspace.example › es
Meditación para ansiedad | App
Prueba gratis 7 días. Disponible en inglés y español.
quietud.app
Quietud — Descarga la app
No hay información disponible para esta página.
AI Overview
Una técnica sencilla es la respiración 4-4: inhala cuatro segundos, exhala cuatro…quietud.app
quietud.app › meditaciones › ansiedad
Respiración para la ansiedad: 7 meditaciones guiadas
Ejercicios de 3 a 15 minutos, con audio y transcripción. Empieza en la web y continúa en la app.
healthline.com › es
Ansiedad: síntomas y tratamiento
Información general sobre la ansiedad y cuándo consultar a un profesional.
Sostén. Let the roots take hold.
The strategy: grow a library, slowly, in the right language.
The strategy
Four tactics, one steady rhythm
Built on our Content Engine plan: an editorial engine that publishes, measures and refreshes on a monthly cadence, so growth compounds rather than spikes.
App indexing
Android App Links and iOS Universal Links on every session page. A visitor who already has Quietud opens the same meditation in-app; one who doesn't hears a 60-second preview first.
AI Overviews
Answer-first openings, numbered steps, HowTo and FAQ schema, named authors and visible review dates, giving AI Overviews something precise, attributable and safe to cite.
Spanish-language SEO
Written natively in Mexican Spanish, not translated, with es-419 and es-ES variants under hreflang. Keyword research ran in Spanish from the start, dialect by dialect.
Topic clusters · 216 pages at month 16
Pillar · Sleep
/meditaciones/dormir
- Indexable pages
- 64
- Sessions / month, M16
- 14.9k
Queries it answers
- meditación guiada para dormir
- sonidos para dormir profundo
- relajación antes de dormir
Exhala. Let go of what isn't working.
Sixteen months, paced as four long breaths.
Timeline · 16 months
Month by month
Inhala.
MONTH 01
Listening audit
Crawl, Search Console and app-store referrers; 1,840 Spanish meditation queries mapped by intent and dialect.
MONTH 02
Library architecture
Landing page replaced by /meditaciones/ hub with seven cluster pillars and a URL plan for 240 sessions.
MONTH 03
App links wired
assetlinks.json and apple-app-site-association shipped; every web session deep-links to the same track in-app.
MONTH 04
First pillar live
“Meditación para dormir” pillar plus 22 guided transcripts, each with a 60-second audio preview.
Sostén.
MONTH 05
Anxiety cluster
31 pages on breathing for anxiety, reviewed by a licensed psychologist; first AI-overview citation.
MONTH 06
Dialect pass
es-MX, es-419 and es-ES variants with hreflang; Mexican vocabulary kept as the default voice.
MONTH 07
Structured audio
AudioObject, HowTo and FAQ schema across the library; transcripts made the canonical text.
MONTH 08
Beginner path
“Aprende a meditar” 10-day course published as an indexable series with progress-free previews.
Exhala.
MONTH 09
Prune and merge
48 thin tag pages consolidated; cannibalising sleep articles merged into three canonical guides.
MONTH 10
Answer blocks
Every pillar opens with a 40-word answer and numbered steps, written for AI Overviews to quote.
MONTH 11
Workplace cluster
Pausas activas and burnout content for HR buyers in Mexico City, Bogotá and Madrid.
MONTH 12
Sound library
Rain, ocean and white-noise pages with real duration metadata; long-tail sleep sounds open up.
Descansa.
MONTH 13
Refresh cycle
Top 60 pages refreshed on a 90-day rhythm; internal links rebalanced towards install-intent pages.
MONTH 14
Kids & family
Calm-down scripts for parents and teachers, the fastest-growing cluster by month 15.
MONTH 15
Citation tuning
Author entities, review dates and source notes added; AI-overview citations climb to 52.
MONTH 16
Steady state
48.4k organic sessions a month and 4,900 ranking keywords; the library runs on a monthly editorial cadence.
Descansa. Notice how far you've come.
The results, after sixteen months of steady practice.
Results
+520% organic sessions
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
- Organic sessions / month
- 7.8k → 48.4k
- App installs from web
- +214%
- AI-overview citations
- 58
- Ranking keywords
- 210 → 4,900
SessionsRanking keywords (scaled, 210 → 4,900, ×23)
First cited in month 5; the answer-first rewrite in month 10 roughly doubled the pace.
Baseline
M1–4
M5–8
M9–12
M13–16
| Query | Volume / mo | Month 0 | Month 16 | AI Overview |
|---|---|---|---|---|
| meditación guiada para dormir | 40.5k | — | 2 | Cited |
| respiración para la ansiedad | 22.2k | — | 1 | Cited |
| cómo meditar para principiantes | 18.1k | 87 | 3 | Cited |
| meditación de 5 minutos | 12.1k | — | 1 | — |
| body scan en español | 6.6k | — | 1 | Cited |
| app de meditación en español | 5.4k | 14 | 2 | Cited |
| meditación para niños | 9.9k | — | 4 | — |
| sonidos para dormir profundo | 14.8k | — | 5 | — |
Your turn · breathe out
Get a plan like this
A content library that grows on a steady rhythm, in the language your customers actually search in.