01Hreflang
وسوم اللغةSeparate /en/ and /ar/ URL trees, reciprocal hreflang for en-AE, ar-AE and x-default, self-referencing canonicals, and Arabic written natively by conveyancing-literate editors rather than machine translation.
312 page pairs
Qasr Dune Living · Off-plan residential developer · Dubaiقصر ديون ليفينغ · دبي
How a Dubai developer became the source answer engines cite for off-plan buyer questions
كيف أصبح مطوّر عقاري في دبي المصدرَ الذي تستشهد به محركات الإجابة لأسئلة المشترين على الخارطة
+72AI Overview citations in 12 months
Dune heights: leads, citations and Arabic sessions, months 1–12. Scroll to raise the wind.
01 · The challengeالتحدي
Buyers were asking. The answers came from everyone else.
International buyers asked AI assistants about payment plans and ownership rules, and the developer's brochure site supplied none of the answers.
Qasr Dune Living sells towers off-plan to buyers in the Gulf, Europe and South Asia, most of whom never visit before reserving. Their first questions go to an AI assistant: how the payment plan is staged, whether a foreigner can hold freehold, what the registration fee is, who holds the escrow. The site was a beautiful brochure with none of that in crawlable text, and its Arabic existed only behind a toggle.
كان المشترون الدوليون يسألون مساعدي الذكاء الاصطناعي عن خطط السداد وقواعد التملك، ولم يقدّم موقع المطوّر أي إجابة.
كانت النسخة العربية مجرد زر تبديل فوق الصفحات الإنجليزية، فلم تُفهرس أي صفحة عربية، وذهبت الإجابات إلى المنتديات والبوابات العقارية.
02 · Diagnosisالتشخيص
Six findings from the audit, by how deep they were buried.
- 01 · Technical
One URL, two languages
Arabic was a JavaScript toggle on English URLs, so search engines indexed zero Arabic pages and canonicals pointed everything at English.
- 02 · Technical
No hreflang anywhere
No en-AE, ar-AE or x-default annotations. Arabic searchers landed on English brochure copy or on a portal instead.
- 03 · Content
Answers locked in PDFs
Payment plans, escrow and fee details lived in 14 brochure PDFs that answer engines could not quote with confidence.
- 04 · Content
0 of 120 buyer prompts answered
We tracked 120 English and Arabic buyer questions; the site gave a direct, citable answer to none of them.
- 05 · Video
28 walkthroughs, no schema
Tower and unit walkthroughs were embedded without VideoObject markup, transcripts or key moments, so they never surfaced as video results.
- 06 · Trust
Undated, unsourced claims
Ownership and visa statements carried no date, no regulator reference and no review owner, which kept them out of AI Overviews.
03 · The strategyالاستراتيجية
Two languages, one set of answers, built to be quoted.
The engagement ran on our Content Engine plan (content & ai search): a standing editorial pipeline that turns buyer questions into pages, paired in English and Arabic, each written so an answer engine can lift one paragraph and cite it.
02AI Overviews
ملخصات الذكاء الاصطناعيEvery page opens with a 40–60 word answer, then the detail: dated, sourced to the land registry and regulator, and reviewed by the in-house sales-compliance team on a 90-day cycle.
120 prompts tracked
03Topic clusters
مجموعات المواضيعFour pillars, mirrored in both languages: payment plans, ownership and visas, fees and escrow, handover and snagging. 46 cluster pages each answer one buyer question and link to its pillar and project page.
4 pillars · 46 pages
04Video schema
ترميز الفيديوVideoObject markup with key moments, bilingual transcripts and captions for all 28 walkthroughs, plus short answer clips on escrow and handover embedded in the matching cluster page.
28 videos marked up
04 · Month by monthشهرًا بشهر
12 months, crossed one ridge at a time.
- Month 1الشهر ١
Survey · 0 citations
Crawl, prompt tracking across 120 EN/AR questions, PDF inventory
- Month 2الشهر ٢
Survey · 0 citations
URL architecture for /en/ and /ar/, hreflang map, redirect plan
- Month 3الشهر ٣
Foundations · 2 citations
Language split shipped; first two pillars drafted natively in Arabic
- Month 4الشهر ٤
Foundations · 5 citations
Payment-plan and escrow pillars live; PDFs turned into HTML
- Month 5الشهر ٥
Clusters · 9 citations
Ownership and visa cluster: 12 answer pages in each language
- Month 6الشهر ٦
Clusters · 15 citations
VideoObject and transcripts on the first 14 walkthroughs
- Month 7الشهر ٧
Clusters · 22 citations
Fees cluster live; registration and service-charge calculators
- Month 8الشهر ٨
Answers · 31 citations
Answer-first rewrites on pages AI Overviews skipped; review dates added
- Month 9الشهر ٩
Answers · 41 citations
Remaining 14 videos marked up; key moments on handover clips
- Month 10الشهر ١٠
Scale · 52 citations
Handover and snagging pillar; internal links from every project page
- Month 11الشهر ١١
Scale · 63 citations
Lead forms localised; Arabic call-back slots added
- Month 12الشهر ١٢
Scale · 72 citations
Prompt re-test: 72 citations; next-quarter cluster roadmap
Ask the assistant, then and now.
A modelled answer to the most-asked buyer question, before the work and after it, in both languages. Diamonds mark sources on the developer's own site.
AI answer · Month 12
What payment plan do off-plan towers in Dubai usually offer?
A common structure is 10% on booking, 50% in construction-linked instalments and 40% on handover, paid into a regulated escrow account. The 4% DLD registration fee is due at signing.
- ◆ qasrdune.example · Payment plans explained
- ◆ qasrdune.example · Escrow, step by step
- Government registry guide
Developer sources cited: 2 of 3
05 · Resultsالنتائج
The dunes, measured.
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
AI Overview citations
72
from 0 over 12 months
BeforeAfter
Arabic organic sessions / month
19k
from 4k over 12 months
BeforeAfter
Registered buyer leads / month
410
from 140 over 12 months
BeforeAfter
- Registered buyer leads / month
- 410
- AI Overview citations
- 72
- Arabic organic sessions / month
- 19.0k
Tracked buyer queries
Google position at month 0 and month 12; “—” means outside the top 100. Cited = quoted in an AI Overview.
| Query | Lang | Before | After | AI Overview |
|---|---|---|---|---|
| off-plan payment plan Dubai | EN | 41 | 3 | ◆ Cited |
| خطة سداد على الخارطة دبي | AR | — | 2 | ◆ Cited |
| can foreigners buy freehold in Dubai | EN | — | 4 | ◆ Cited |
| التملك الحر للأجانب في دبي | AR | — | 1 | ◆ Cited |
| DLD 4% fee off-plan | EN | 33 | 2 | ◆ Cited |
| رسوم التسجيل ٤٪ دبي | AR | — | 3 | ◆ Cited |
| escrow account off-plan Dubai | EN | 27 | 5 | ◆ Cited |
| تأشيرة ذهبية عقار دبي | AR | — | 4 | Not yet |
| off-plan handover delay rights | EN | — | 7 | Not yet |
Get a plan like this
Bilingual content, answer-first pages and the markup that gets them cited, on the Content Engine plan.
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