Illustrative case study

A fictional business. The figures are a modelled scenario, not a client result.

Case file · Latin America · Authority

Pehuén Abogados — Immigration & residency law firm · Santiago

How a Santiago immigration firm earned the press authority to lead residency searches

+170

authoritative links in 12 months, earned from press, universities and expert commentary.

AUTHORITY PASSPORTCASE FILE · PEHUEN
Type / Tipo
P
Code
CHL
Holder / Titular
Pehuén Abogados
Practice
Immigration & residency law firm
Place of issue
Santiago, Chile
Issued
M01
Valid to
M12
P<CHLPEHUEN<<ABOGADOS<<<<<<<<<<<<<<<<<<<<<<<
AUTH170LNK<CHL28M198<12MO<<<<<<<<<<<<<<<<<<<

01 · Border inspection

Turned away at the first page of Google.

Visa-mill sites and outdated blogs outranked Pehuén for residency questions, and the firm had almost no links from trusted sources.

For someone moving their life to Chile, a residency search is a high-stakes question. Google rewards the answer it can trust — and trust, for a law firm, is mostly borrowed: from newspapers, universities and the sources people already rely on. Pehuén had real expertise and no one vouching for it. The month-one audit read like an entry refusal.

  1. 01

    Links

    Refused

    28 referring domains, 61% of them directories or scraped profiles; zero links from Chilean news, universities or government-adjacent sources.

  2. 02

    Competitors

    Under review

    Visa-mill sites ranking with 400+ domains built from paid guest posts — fragile, but enough to outrank a firm with none.

  3. 03

    Content

    Refused

    The firm's own blog still described visa categories repealed by Ley 21.325; Google preferred newer (if thinner) pages.

  4. 04

    E-E-A-T

    Refused

    No lawyer bylines, bar registration or review dates — nothing to show a real, qualified author stood behind the advice.

  5. 05

    Bilingual

    Under review

    English pages were machine-translated copies with no hreflang; Google often served the Spanish URL to English searchers and vice versa.

  6. 06

    Local

    Under review

    Business profile categorised as 'Lawyer' only, with no immigration services listed and inconsistent address formats across 14 citations.

02 · The visas we applied for

Four kinds of entry, one goal: be the source journalists cite.

The engagement runs on our Authority plan: no paid placements, no link networks — only coverage a real editor chose to publish. Each tactic below is a visa in the file.

VISA · PR-DNº 01/04

Digital PR

A proprietary data story — the Residency Wait Index, built from anonymised case timelines — released twice a year. Journalists link to data they can't get anywhere else.

V<CHLDIGITAL<PR<<<<<<<<<<<<
VISA · EX-CNº 02/04

Expert commentary

A 48-hour comment desk with two media-trained partners. When migration rules change, reporters get a quotable, legally precise answer the same day.

V<CHLEXPERT<COMMENTARY<<<<<<<<<<<<
VISA · BI-LNº 03/04

Bilingual content

Thirty-one guides rebuilt in Spanish and English with hreflang pairs, named-lawyer bylines, bar numbers and review dates, so the links land on pages worth citing.

V<CHLBILINGUAL<CONTENT<<<<<<<<<<<<
VISA · LO-MNº 04/04

Local media

Comuna-level angles for Santiago desks, university international offices and Spanish-language radio — the trusted local sources visa mills can't buy.

V<CHLLOCAL<MEDIA<<<<<<<<<<<<

03 · 12 months, 12 stamps

Turn the pages of the engagement.

Every month earned an entry stamp. Step through them to see what we did and where the numbers stood.

VISAS · VISASPÁG. 04

MONTH 01 / 12 · AUDIT

Border inspection

Link-profile audit, SERP review of 140 residency queries in Spanish and English, and a survey of which outlets Chilean and expat readers actually trust.

Ref. domains
28
Top-10 KWs
18
Interviews
0

Tip: focus the month buttons and use ← → to turn pages.

All 12 months as a table
MonthMilestoneDomainsTop-10Interviews
M01Border inspection28180
M02Data the press can't get elsewhere34211
M03Two experts, two languages43272
M04Guides rebuilt in ES / EN55364
M05Santiago desks69486
M06Reacting to the regulation change84618
M07English-language reach1017610
M08Talks that earn citations1199213
M09Second edition of the data13710815
M10Unlinked mentions recovered15612518
M11Radio and TV explainers17714420
M12Authority established19816223

04 · Admitted

The entries that count.

Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.

Referring domains
28 → 198
Consultation bookings
+109%
Non-brand top-10 keywords
18 → 162
Media interviews
23
Referring domains
Month 1: 28Month 2: 34Month 3: 43Month 4: 55Month 5: 69Month 6: 84Month 7: 101Month 8: 119Month 9: 137Month 10: 156Month 11: 177Month 12: 19828198M01M12
Non-brand top-10 keywords
Month 1: 18Month 2: 21Month 3: 27Month 4: 36Month 5: 48Month 6: 61Month 7: 76Month 8: 92Month 9: 108Month 10: 125Month 11: 144Month 12: 16218162M01M12
Consultation bookings (M1 = 100)
Month 1: 100Month 2: 103Month 3: 108Month 4: 114Month 5: 122Month 6: 131Month 7: 143Month 8: 156Month 9: 168Month 10: 182Month 11: 195Month 12: 209100209M01M12

Where Pehuén now ranks

Google.cl positions, month 1 vs month 12. “—” means outside the top 100.

QueryLangM01M12Climb
abogado de migraciones santiagoES171
requisitos residencia definitiva chileES382
chile residency lawyerEN—2
visa temporaria por trabajoES443
how to get permanent residency in chileEN613
plazos residencia temporal 2026ES—1
chile work visa requirementsEN725
reunificación familiar chile visaES294
nacionalización chilena requisitosES536
immigration lawyer santiago chileEN241

END OF FILE · FINANCE & PROFESSIONAL

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