A fictional business. The figures are a modelled scenario, not a client result.
Oudline Women's Health
Women's health clinic · Dubai
+188%
new-patient appointments from search
عيادة أودلاين لصحة المرأة
عيادة نسائية · دبي
عيادة نسائية ثنائية اللغة تتصدر الآن نتائج الخرائط في دبي بالعربية والإنجليزية
Chapter 01
الفصل ٠١
التحدي
English-only pages and a single generic listing ignored the Arabic-speaking patients who made up half the clinic's market.
Oudline Women's Health sees women from across Dubai for gynaecology, pregnancy care, fertility and menopause. About half of its patients prefer to book in Arabic. Online, the clinic existed in one language only.
When an Emirati mother-to-be searched متابعة الحمل جميرا, Google had nothing in Arabic to show from the clinic, so it showed competitors. The single listing, filed as a generic medical clinic, was missing from the map pack for most of the city.
Chapter 02
الفصل ٠٢
التشخيص
No hreflang and no Arabic URLs
One English URL per service; Arabic queries landed on the English homepage.
Arabic only as a scanned PDF
The clinic's Arabic brochure was the only Arabic text Google could find, and it could not be read.
No lang / dir attributes
Templates had no right-to-left support, so even pasted Arabic rendered back to front.
Doctors invisible to schema
No Physician or MedicalClinic markup; credentials and specialties lived in images.
One generic listing
A single profile in 'Medical clinic', not 'Obstetrician-gynaecologist', with no Arabic name.
Mixed-up name, address and phone
Directories split between Jumeirah and Umm Suqeim addresses and two phone numbers.
Arabic reviews left unanswered
38% of reviews were in Arabic; none had a reply.
No practitioner profiles
Four doctors, no individual listings, so searches for a female doctor surfaced competitors.
Six services, one page
Pregnancy, fertility, PCOS and menopause care shared a single bulleted list.
No neighbourhood relevance
Nothing tied the clinic to Al Barsha, Dubai Marina, Mirdif or Deira, where patients travel from.
Translation, not localisation
Draft Arabic copy was literal; patients search in Gulf phrasing the drafts never used.
No reviewed medical content
Pages had no named reviewer or review date, which matters for health topics.
Chapter 03
الفصل ٠٣
الاستراتيجية
Built on our Local plan. The idea was simple: the Arabic site is not a translation of the English one. They are two halves of one screen, built to the same standard and linked so Google always shows each patient the right one.
Every page was built as a pair: /en/ and /ar/ URLs that reference each other with hreflang, an x-default, self-canonicals and real right-to-left templates. Arabic copy was written by Gulf Arabic medical writers, not machine-translated.
<link rel="alternate" hreflang="en-AE" href="/en/pregnancy-care/jumeirah" />
<link rel="alternate" hreflang="ar-AE" href="/ar/متابعة-الحمل/جميرا" />
<link rel="alternate" hreflang="x-default" href="/en/pregnancy-care/jumeirah" />The single listing was rebuilt with the primary category Obstetrician-gynaecologist, an Arabic name and description, a cleaned-up address and phone everywhere, and a weekly bilingual post. Every Arabic review now gets a reply in Arabic within 48 hours.
Four Physician entities with medicalSpecialty, languages spoken and credentials, connected to a MedicalClinic node. Each doctor reviews and signs off the pages in her specialty, with a visible review date.
{ "@type": "Physician", "name": "Dr. L. Haddad",
"medicalSpecialty": "Obstetric",
"knowsLanguage": ["ar", "en"],
"worksFor": { "@id": "#oudline-clinic" } }8 services × 7 neighbourhoods = 56 topics, each written in English and Arabic: 112 pages. Each one covers travel time, parking, women-only waiting areas and which doctor sees patients from that area. No copy-paste between areas.
Chapter 04
الفصل ٠٤
الجدول الزمني
Month 1 · الشهر ١
1,240 queries sorted into English, Arabic and mixed-script searches, then grouped into 56 page topics.
8 pages live · map pack 29% · 0 Arabic top-3
Month 2 · الشهر ٢
Right-to-left templates shipped; the first 8 page pairs went live with hreflang.
22 pages live · map pack 34% · 2 Arabic top-3
Month 3 · الشهر ٣
Category, Arabic name, citations cleaned up across 46 directories; review replies started.
38 pages live · map pack 41% · 6 Arabic top-3
Month 4 · الشهر ٤
Four doctor profiles with Physician markup; the first Arabic keywords reached the top 3.
56 pages live · map pack 48% · 11 Arabic top-3
Month 5 · الشهر ٥
Jumeirah, Al Barsha and Dubai Marina pairs live; the clinic started showing in the map pack for Arabic searches.
72 pages live · map pack 55% · 17 Arabic top-3
Month 6 · الشهر ٦
Arabic copy rewritten around how patients actually search, for example متابعة الحمل over the formal wording.
86 pages live · map pack 61% · 24 Arabic top-3
Month 7 · الشهر ٧
Mirdif, Deira, Umm Suqeim and Business Bay; Arabic appointments overtook a third of the total.
98 pages live · map pack 66% · 30 Arabic top-3
Month 8 · الشهر ٨
Bilingual Q&A seeded on the listing; 210 new reviews, 44% of them in Arabic.
106 pages live · map pack 70% · 36 Arabic top-3
Month 9 · الشهر ٩
All 112 bilingual pages live; dashboards and a content calendar handed to the clinic team.
112 pages live · map pack 73% · 41 Arabic top-3
Chapter 05 · The light through
النتائج
+188%
new-patient appointments from search
Arabic searches went from 6 appointments a month to 66, and English grew alongside them as the stronger listing and doctor profiles lifted both languages.
0 → 41
Arabic keywords top 3
26% → 73%
Map-pack visibility
+204%
GBP calls
112
Bilingual pages live
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Chapter 06
الفصل ٠٦
في نتائج البحث
A modelled view of the local results for the same need, searched in each language from Jumeirah.
A sample of the tracked terms. “—” means not in the top 100.
| Keyword | Lang | Searches / mo | Month 0 | Month 9 |
|---|---|---|---|---|
| طبيبة نسائية في دبي | ar | 2,900 | — | 1 |
| gynaecologist dubai female | en | 2,400 | 9 | 1 |
| متابعة الحمل جميرا | ar | 880 | — | 1 |
| pregnancy care jumeirah | en | 720 | 14 | 2 |
| علاج تكيس المبايض دبي | ar | 1,300 | — | 2 |
| pcos specialist dubai | en | 1,000 | 18 | 3 |
| عيادة نسائية البرشاء | ar | 590 | — | 1 |
| women's clinic al barsha | en | 480 | 11 | 2 |
| فحص الثدي دبي مارينا | ar | 390 | — | 3 |
| menopause clinic dubai | en | 590 | 23 | 4 |
| طبيبة نساء وولادة مردف | ar | 320 | — | 2 |
| fertility doctor deira | en | 390 | 31 | 5 |
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
احصل على خطة مثل هذه
Two languages, one strategy. Our Local plan covers listings, local pages, schema and hreflang for clinics that serve more than one community.
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