Illustrative case study

A fictional business. The figures are a modelled scenario, not a client result.

SEO case study · Local SEO

Nitka Tailoring · Alterations & bespoke tailoring · Kraków

A tailor's six-seat workshop measured up against Kraków's malls and won

#1

in map pack for 'krawiec Kraków', after 8 months of local seo work.

NITKA01020304050#1GOOGLE REVIEWS11 → 189
Google reviews
11 → 189
Organic visits
+134%
Bespoke consultations
+52%

The challenge

Six seats and a cutting table, against two malls.

Mall-based alteration kiosks owned the map pack with sheer review volume while the workshop had eleven reviews.

The workshop off ul. Józefa does the harder work in Kraków: full re-cuts, bridal, made-to-measure suits over three fittings. But Google ranks local results on relevance, distance and prominence, and prominence is mostly reviews. The kiosks took a review from every hem they turned around in an hour. Nitka Tailoring asked nobody, and had listed itself as a clothing shop.

Google reviews, measured in tape · month 0
  • Alteration kiosk, Galeria mall412
  • Alteration kiosk, Bonarka mall296
  • Nitka Tailoring (month 0)11

The first fitting · audit

Six chalk marks before a single stitch.

  1. 01 · Profile · High

    Listed as a clothing store

    Primary category was ‘Clothing store’, so Google never matched the workshop to ‘krawiec’ searches; no services, no products, three photos.

  2. 02 · Profile · High

    Eleven reviews, the newest 14 months old

    The two nearest mall kiosks held 412 and 296 reviews. Recency and count both lost before relevance was weighed.

  3. 03 · Local · Medium

    Three spellings of one address

    ‘ul. Józefa’, ‘ul. Jozefa’ and ‘Józefa St.’ across 31 directories, plus an old phone number on Panorama Firm.

  4. 04 · Content · High

    Every service on one page

    Hems, zips, bridal and bespoke suits shared a single 180-word homepage: nothing to rank for any one job.

  5. 05 · Technical · Medium

    No structured data

    No LocalBusiness, opening hours or Service markup; prices lived in a JPEG of the shop window price list.

  6. 06 · Technical · Medium

    4.8 s mobile LCP

    An uncompressed 3.1 MB hero photo of the cutting table, on a page most people opened from the map on a phone.

Eight months, measured in centimetres

Keep scrolling. We’ll pull the tape.

Month 0: First fitting. Map pack #14.

  1. Month 0, First fitting: Audit. 11 reviews, wrong GBP category, ranked 14th for ‘krawiec Kraków’. Map pack position #14.
  2. Month 1, Profile re-cut: Primary category set to Tailor; 22 services, Saturday hours and 40 workshop photos added. Map pack position #11.
  3. Month 2, Pattern pieces: Seven service pages live, from trouser hems to bridal alterations, each with prices. Map pack position #8.
  4. Month 3, Review card at the till: QR card handed over with every collected garment. 52 reviews. Map pack position #6.
  5. Month 4, Basted together: LocalBusiness and Service schema validated; NAP fixed across 31 directories. Map pack position #4.
  6. Month 5, Into the map pack: Top three for the head term for the first time. 99 reviews. Map pack position #3.
  7. Month 6, Second fitting: Bespoke consultation page rebuilt around the fitting process; enquiries up. Map pack position #2.
  8. Month 7, Pressed: Owner replies to every review within 48 h; 158 reviews at 4.9 stars. Map pack position #2.
  9. Month 8, Collected: #1 in the map pack for ‘krawiec Kraków’. 189 reviews. Map pack position #1.

Month by month

8 months, from measure to finish.

  1. 12 cm · month 1 · map pack #11

    Measure

    Audit, competitor grid of 49 points across Stare Miasto and Kazimierz, GBP category and services re-cut.

  2. 24 cm · month 2 · map pack #8

    Pattern

    Seven bilingual service pages written from the price list; homepage rebuilt, hero image compressed to 140 KB.

  3. 36 cm · month 3 · map pack #6

    Cut

    Review cards printed; SMS reminder set up; first 41 new reviews arrive, owner replies to all.

  4. 48 cm · month 4 · map pack #4

    Baste

    Schema across the site; citation clean-up on 31 directories to one spelling of the address.

  5. 60 cm · month 5 · map pack #3

    First fitting

    Enters the top three of the map pack; photo cadence moved to twice a week.

  6. 72 cm · month 6 · map pack #2

    Adjust

    Bespoke consultation page rebuilt around the three-fitting process, with cloth and timing.

  7. 84 cm · month 7 · map pack #2

    Second fitting

    Wedding-season page for bridal alterations; review count passes the nearest kiosk's last-year rate.

  8. 96 cm · month 8 · map pack #1

    Finish

    #1 for ‘krawiec Kraków’ on 41 of 49 grid points; handover playbook for the team.

The strategy · four cloths

Cut to fit a workshop, not a mall.

Built on our Local plan. We could not out-count the kiosks overnight, so we made Google certain what the workshop is, gave every job its own page, and asked for reviews at the moment of collection. Pick a swatch.

Swatch 1 of 4 · Herringbone

Google Business Profile

Re-cut the profile so Google files the workshop under the job people search for.

  • Primary category Tailor; Alterations and Bridal as secondaries
  • 22 priced services and 40 photos of real work on the bench
  • Weekly posts: a before/after hem, a cloth arrival, Saturday slots

Results · month 8

#1 in map pack for 'krawiec Kraków'.

Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.

Google reviews

11 → 189

Organic visits

+134%

Bespoke consultations

+52%

38per month, from 25

Map pack position · krawiec Kraków

14 → 1

Month 0krawiec Kraków
  1. 1Alteration kiosk, Galeria4.3 ★ (412) · Clothing alterations
  2. 2Alteration kiosk, Bonarka4.1 ★ (296) · Clothing alterations
  3. 3Express Szycie, Kazimierz4.4 ★ (138) · Tailor

Nitka Tailoring: position 14, not shown.

Month 8krawiec Kraków
  1. 1Nitka Tailoring4.9 ★ (189) · Tailor · ul. Józefa
  2. 2Alteration kiosk, Galeria4.3 ★ (431) · Clothing alterations
  3. 3Alteration kiosk, Bonarka4.1 ★ (305) · Clothing alterations
Tracked keywords, Kraków
KeywordMonthly searchesMonth 0Month 8
krawiec Krakówtailor Kraków2,400141
poprawki krawieckie Krakówalterations Kraków1,30091
szycie na miarę Krakówmade to measure Kraków880222
skracanie spodni Krakówtrouser hemming Kraków590—1
garnitur na miarę Krakówbespoke suit Kraków480313
przeróbki sukni ślubnejwedding dress alterations390182
krawiec Kazimierztailor Kazimierz21061
tailor KrakówEnglish-language search170—2

Positions are modelled map-pack or organic positions; “—” means outside the top 50.

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