A fictional business. The figures are a modelled scenario, not a client result.
SEO case study · Authority (Digital PR & links)
CH1 · net change
+410
referring domains
from 40 to 450, one press hit at a time
↳ #24: Annual report, 6 markets (EU logistics trade weekly)
Modelled scenario. The red pen draws referring domains, the blue pen organic sessions; each tick on the bottom edge is a trade-press feature.
01Intake reading
40
referring domains at month 0 · flatline
Kelvara had a strong product but a domain with 40 referring domains, no trade-press presence and no trust signals for pharma and food-logistics buyers.
Kelvara builds wireless temperature sensors for refrigerated trucks, warehouses and pharmacy fridges, and its dashboards record more than a million readings a day. Yet search engines saw a small Varna company with a thin link profile, and so did buyers: a quality manager at a pharmaceutical distributor checking a new supplier found no coverage, no certifications page and nobody quoted anywhere.
Competitors with weaker hardware ranked on page one for every high-intent query across Europe. The gap was not the product; it was proof. The brief: earn the authority the product already deserved, in the places pharma and food-logistics buyers trust.
02Calibration log · authority audit
03The strategy · four input channels
Built on our Authority plan: a link-earning programme with no paid placements, run in parallel channels that feed one curve.
Stories journalists want, with Kelvara’s data as the source. Pitched per country and per beat (logistics, food safety, health), never as a blast.
A quarterly European Cold Chain Index built from anonymised readings across 3,800 deployed sensors: the asset everything else points at.
Fewer, better listings where buyers actually look: trade associations, GDP supplier registers, IoT and food-tech catalogues.
Kelvara’s engineering lead became a citable source on temperature excursions, with a credentialed profile page journalists could check.
04 · The roll, month by month
Link audit, disavow of a 2023 paid-link package, trust pages for ISO 9001, EN 12830 and GDP compliance.
0 features
Sensor-data pipeline anonymised; newsroom, press kit and engineer expert profile published.
0 features
Cold Chain Index Q1 launched with methodology page and CSV. 12 association directory listings.
1 feature
Index pitched country by country to logistics trade press in 9 EU markets.
2 features
‘Heatwave Watch’: daily corridor data on reefer trucks breaching 8 °C, offered to regional press.
3 features
Expert-commentary desk answers ~3 journalist requests a week on food safety and vaccine storage.
2 features
Index Q2 with embeddable charts (attribution link built in). 22 more supplier directories.
3 features
Pharma-specific cut of the data: last-mile vaccine fridges, pitched to supply-chain journals.
2 features
Trade-fair season: data briefings for exhibitors, speaker page, event listings.
3 features
Unlinked-mention sweep: 31 earlier citations converted into links.
2 features
Index Q3, plus a winter study on frozen-goods dwell time at border crossings.
2 features
University cold-chain programmes adopt the open dataset; citation page with DOI-style references.
2 features
First annual European Cold Chain Report; embargoed briefing to trade editors.
2 features
Report syndicated; links consolidated to product and compliance pages.
2 features
05Results · final readings at month 14
Referring domains
40 → 450
Organic sessions
+183%
Enterprise enquiries
+71%
Trade-press features
26
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Every press hit, annotated where it landed. Scroll the paper sideways on small screens.
| Query | Volume / mo | Month 0 | Month 14 |
|---|---|---|---|
| cold chain temperature monitoring | 3,600 | #48 | #4 |
| pharma cold chain sensors | 1,300 | not top 100 | #3 |
| gdp temperature logger | 880 | #61 | #6 |
| vaccine fridge temperature alarm | 720 | not top 100 | #5 |
| haccp temperature monitoring system | 1,900 | #74 | #9 |
| iot sensor refrigerated truck | 590 | not top 100 | #7 |
| european cold chain index | 320 | not top 100 | #1 |
| cold chain data logger bulgaria | 140 | #12 | #1 |
Referring domains by source, month 0 vs month 14.
Month 040 RD
Month 14450 RD
your line could start climbing here →
Authority turns what your business already knows into links and coverage you earn, not buy. We start with the same calibration log.
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