A fictional business. The figures are a modelled scenario, not a client result.
Kaizu Robotics · Collaborative robot integrator · Nagoya
+190%qualified leads in 14 months
01 · The challenge
Plant managers researched automation ROI alone for months, and the integrator showed up only once they were already talking to competitors.
Automation is a slow, private decision. A plant manager at a Tier-2 supplier in Aichi spends months working out whether a cobot will pay back on a palletising cell or a CNC line — reading guides, watching commissioning videos and, increasingly, asking AI search. Kaizu had the engineering answers, but they lived in engineers’ heads, scanned PDFs and untitled YouTube uploads.
By the time a request for quote arrived, the shortlist was set. Sales was answering questions a competitor’s blog had answered half a year earlier.
Modelled buyer journey · 7 months of research
02 · Diagnosis
4 HIGH · 4 MED · 0 PASS
Every page was a product page (arm, payload, reach). Zero pages for palletising, machine tending, welding or screwdriving — the words plant managers actually search.
No page targeted cost, payback or cycle-time queries. The one price sheet was a gated PDF, so the research phase happened on competitors' sites.
Default titles like "IMG_0412", no chapters, no transcripts, embedded nowhere on the site and no VideoObject markup.
Competitors were cited in 37 AI Overview answers for automation questions. Kaizu had no extractable definitions, tables or step lists to quote.
11 project write-ups as image-only PDFs: no indexable text, no internal links, no dates.
Machine-translated English duplicates with no hreflang, so Japanese pages lost to their own copies in mixed-language results.
38 posts averaging 0.4 internal links in. No hub pages, so authority never pooled around a topic.
Business profile listed as "Machinery supplier", missing the Chubu-region integrator searches that convert fastest.
03 · The program
Built on our Content Engine plan: a question map turned into job-based clusters, guides engineers sign off, videos that rank in their own right and answer blocks AI search can cite. Four instructions, run in order.
001 MOVJ
Six clusters built around the jobs cobots do, each with a hub page that answers the buyer's first question and links down to every deeper guide.
002 MOVL
Long-form guides per application: cycle times, payload maths, floor-space drawings, safety assessment and a payback calculator worked through with real line numbers.
003 MOVC
The commissioning footage re-cut into short answers, retitled to the query, chaptered, transcribed and embedded in the guide it explains, with VideoObject markup and key moments.
004 WELD
Every guide opens with a two-sentence definition, a comparison table and numbered steps — the shapes answer engines lift and cite — plus author and review dates.
cobot palletizing ROI
Month 0cobot palletizing ROI
Month 1404 · Trajectory
P01Calibrate
1,240 buyer questions mined from sales calls, RFQs and forums.
P02Calibrate
Six job-based hubs signed off with engineering and sales.
P03Build
Palletising and ROI hubs, hreflang and JP/EN cleanup.
P04Build
63 videos chaptered, transcribed and embedded.
P05Build
Shipped inside the palletising guide; first top-5 rankings.
P06Build
11 scanned case studies rebuilt as indexable, linked pages.
P07Answer
Definition, table and steps pattern applied site-wide.
P08Answer
Cycle-time guide plus 9 short answer videos.
P09Answer
Cited in 14 tracked answers; leads attributed via forms.
P10Answer
Manual-vs-cobot cost comparison becomes top traffic page.
P11Compound
Final two hubs complete the six-cluster map.
P12Compound
Top 20 guides updated with new line data.
P13Compound
Guides linked from every proposal and trade-show QR code.
P14Compound
44 guides top-5; 61 qualified leads in the trailing quarter.
05 · Output
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Qualified leads / quarter
2161
Trailing 3-month qualified leads, modelled
Guides ranking top-5
044
Guides ranking in positions 1–5, modelled
Video views from search / month
2k38k
Search-driven video views per month, modelled
A sample of the tracked buyer questions in Japanese and English. Filter by the cluster that answers them.
| Query | Cluster | Before | After | Ranking page |
|---|---|---|---|---|
| cobot palletizing ROI | ROI & safety | >100 | #2 | Guide + calculator |
| 協働ロボット 導入 費用cobot installation cost | ROI & safety | 64 | #1 | Guide |
| machine tending cobot cycle time | Machine tending | >100 | #3 | Guide + video |
| cobot welding vs manual welding cost | Welding | 88 | #2 | Comparison |
| 協働ロボット 溶接 事例cobot welding case study | Welding | 41 | #4 | Case study |
| ISO/TS 15066 risk assessment cobot | ROI & safety | >100 | #5 | Checklist |
| cobot screwdriving application | Screwdriving | >100 | #3 | Guide + video |
| how long does cobot integration take | ROI & safety | >100 | #1 | AI Overview cited |
| vision inspection cobot automotive | Inspection | 73 | #4 | Guide |
| palletizer cobot floor space | Palletising | >100 | #2 | Drawing + guide |
| CNC machine tending robot payback | Machine tending | 57 | #3 | Calculator |
| 愛知 協働ロボット インテグレーターAichi cobot integrator | ROI & safety | 18 | #1 | Local + hub |
END · PROGRAM COMPLETE
If your buyers research for months before they call, Content Engine puts your answers in front of them first.