How a POS installer won the map pack in four São Paulo districts at once

Jabuti's four branches had inconsistent addresses across directories and lost 'sistema PDV' searches to national distributors.

8 findings · severity ●●● high → ●○○ low

1. L-01LocalFour branches, eleven spellings: 'Jabuti Sistemas', 'Jabuti PDV', 'Jabuti Sist. Ltda' across 118 listings.●●●
2. L-02LocalTwo branches still listed at a pre-2022 Mooca address; 23 listings with a stale CEP.●●●
3. L-03LocalAll profiles used 'Loja de informática' as primary category — invisible for 'sistema PDV'.●●○
4. L-04LocalDuplicate unverified profile in Pinheiros splitting 37 reviews from the real one.●●○
5. T-01TechnicalOne /contato page for all branches; no LocalBusiness schema, no per-branch URLs.●●○
6. T-02TechnicalMobile LCP of 4.8 s from an uncompressed hero video of a card terminal.●○○
7. C-01ContentSite copy machine-translated from a Spanish supplier brochure; 'TPV' instead of 'PDV'.●●●
8. C-02ContentNothing on NFC-e, SAT or fiscal printers — the questions shop owners actually search.●●○

Four line items, each priced in effort rather than reais, built on our Local plan (Local SEO). Open an item to read the itemised work.

• 01Google Business Profile54 h+

  • · Primary category set to 'Fornecedor de sistemas de PDV' on all four
  • · Services list per branch: instalação, manutenção, treinamento
  • · Geotagged install photos and weekly district-specific posts
  • · Review requests sent by WhatsApp after each install
• 02Location pages72 h+

  • · /lojas/pinheiros, /lojas/mooca, /lojas/santana, /lojas/santo-amaro
  • · LocalBusiness schema with geo, hours and areaServed per page
  • · Real install case notes from shops within 3 km of the branch
  • · Embedded branch form routes quotes to that branch's WhatsApp
• 03Local citations48 h+

  • · 118 listings audited against one NAP master sheet
  • · Corrected or claimed 96; suppressed 14 duplicates
  • · Added to 22 niche directories (ABRASEL suppliers, ACSP)
  • · Quarterly re-audit so drift never returns
• 04Portuguese content66 h+

  • · Rewrote the site in Brazilian Portuguese: 'PDV', not 'TPV'
  • · Guides: NFC-e, SAT-CF-e, choosing a frente de caixa
  • · Segment pages for padarias, farmácias, restaurantes, pet shops
  • · FAQ blocks drawn from 400 real support tickets

1. M01 · NAP master sheet41 quotes · 6 terms

   One canonical name, address, phone and CEP per branch, signed off by each manager.

2. M02 · Citation clean-up46 quotes · 9 terms

   Top 40 Brazilian directories corrected first: Apontador, TeleListas, Guia Mais, Serasa.

3. M03 · Profiles rebuilt52 quotes · 14 terms

   Categories, services, hours and 60 geotagged install photos per profile.

4. M04 · Location pages live60 quotes · 19 terms

   Four district pages with real install jobs, parking notes and a branch-specific form.

5. M05 · Portuguese content68 quotes · 25 terms

   Guides on NFC-e, SAT-CF-e and choosing a frente de caixa, written for shop owners.

6. M06 · Review loop77 quotes · 30 terms

   Post-install WhatsApp message asks for a review naming the district and the kit fitted.

7. M07 · Q&A + posts86 quotes · 35 terms

   Seeded profile Q&A from real support tickets; weekly offer posts per branch.

8. M08 · Long-tail pages94 quotes · 39 terms

   Hardware-by-segment pages: padaria, farmácia, pet shop, restaurante.

9. M09 · Hold + report100 quotes · 41 terms

   Rank grid across all four districts; quarterly citation re-audit scheduled.

• Quote requests+156%
• Map-pack top-3 terms5 → 41
• Citation consistency52% → 98%
• Direction requests+120%

Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.

Map-pack positions · tracked queries

“sistema pdv” from a shop in Mooca