A fictional business. The figures are a modelled scenario, not a client result.
Granger Hollow Realty · Luxury residential realtor · Austin
Issued over 15 months · Home & Real Estate · North America
The rosette is the data: one ring per month of link growth
In a market crowded with agents, the brokerage had no authority signals and no reason for journalists to link to it.
Austin has thousands of licensed agents and a handful of portals that own every housing query. When a reporter needs a median price, they quote the portal. When a seller in Westlake searches for who understands their street, they find the portal again.
Granger Hollow Realty had the one thing the portals lack: ten years of closed sales across the city’s luxury tiers, compiled by hand every quarter. It sat in a PDF. Our job was to turn that ledger into something the whole city would cite, and to make every citation a link back to named experts.
Portal profiles, MLS syndication and chamber listings. No editorial link from a publication anyone in Austin reads.
Every page was a listing or a contact form. A journalist writing about prices had nothing to cite, so they cited the portals.
The team already compiled closed-sale data each quarter, then emailed it as an unindexed PDF to 900 past clients.
No licence numbers, designations, transaction history or Person schema. Nothing told Google, or an editor, who the experts were.
Westlake, Tarrytown and Barton Creek pages reused syndicated blurbs, so they competed with the sites that wrote them first.
Reporters on deadline had no named spokesperson, no high-resolution charts and no embargo-ready release to work from.
Built on our Authority plan (Digital PR & links). Each instrument pays into the same account: editorial links to pages written by verifiable people.
The quarterly PDF became the Granger Hollow Austin Housing Index: a live, indexable report with neighbourhood medians, days-on-market and price-per-foot.
Each release led with one surprising, defensible number, written as a story a business desk could run in an hour.
A list of 38 Austin and Texas outlets, from metro dailies to neighbourhood newsletters, each pitched the cut of the data that suits its readers.
Two principals became named, verifiable market analysts, so every citation pointed back to a real expert page.
Link profile, content and authorship audit; journalist landscape mapped.
64 domains
Ten years of closed-sale data cleaned; methodology agreed.
68 domains
Housing Index template, embeddable charts and press room shipped.
74 domains
Agent bios rebuilt with credentials and Person schema.
79 domains
First Index released under embargo; 6 outlets cover it.
88 domains
Neighbourhood cuts pitched to hyper-local newsletters.
97 domains
Reactive comment on the rate decision lands in two metro dailies.
109 domains
Second Index; a business-journal exclusive on the $2M+ tier.
121 domains
Charts embedded by three local blogs with attribution links.
134 domains
Spring-market preview becomes the most-linked page on the site.
148 domains
Third Index; first TV segment quoting the median price figure.
160 domains
Neighbourhood pages rewritten around Index data, not portal copy.
172 domains
Index pages gain a valuation request; appointments tracked by source.
184 domains
Fourth Index; state-wide outlets begin citing it unprompted.
196 domains
Annual review: 207 referring domains, 58 news citations.
207 domains
Month 15. Annual review: 207 referring domains, 58 news citations. +11 domains.
Drag or use the arrow keys. Each ring is one month: its radius is the running total, its ripple that month’s new links.
Referring domains
61 → 207
×3.4 over 15 months
News citations
4 → 58
×14.5 over 15 months
Listing appointments / quarter
9 → 31
×3.4 over 15 months
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
| Query | Monthly searches | Month 0 | Month 15 |
|---|---|---|---|
| austin housing market report | 1.9k | — | #1 |
| austin housing market | 12.1k | 64 | #4 |
| austin home prices 2026 | 3.6k | — | #3 |
| luxury homes austin | 2.4k | 38 | #5 |
| westlake realtor | 720 | 22 | #2 |
| tarrytown homes market | 390 | — | #1 |
| austin median home price | 2.9k | 71 | #6 |
| best luxury realtor austin | 480 | 29 | #3 |
Redeemable on request
If you hold data nobody else has, it can earn links nobody else can. We’ll scope the asset, the outlets and the experts behind it.