A fictional business. The figures are a modelled scenario, not a client result.
Gaidata Audio runs 14 shows out of a studio in Sofia. Search could hear none of them. We gave 912 episodes a voice Google could read, then rode the faders for 7 months.
Master out · headline
+1,240%
indexed episode pages
Indexed episode pages: 64 → 857
Mobile LCP
5.1s → 2.0s
IN 01The challenge · no signal
Episodes lived as embedded players with no text, slow pages and no structured data, so Google indexed almost nothing beyond show homepages.
Every episode was an embedded player with a title above it. To a crawler that is a page with no words, three megabytes of script and nothing to rank for. Only the 14 show homepages and a handful of trailers made it into the index, so the network's deep back catalogue, years of interviews in Bulgarian and English, earned no listens from search at all.
Еп. 412: Как се прави стартъп в София
14.03 · Стартъп Час
IN 02Diagnosis · line check
GA-01IndexFAIL
Episode indexation
64 of 912 episode URLs indexed; 790 "Crawled, currently not indexed"
GA-02ContentFAIL
Words per episode page
Median 38 words: a title, a date and an iframe player
GA-03SchemaFAIL
Structured data
No PodcastSeries or PodcastEpisode markup; RSS feeds not linked from pages
GA-04SpeedFAIL
Mobile LCP (p75)
5.1 s: 1.9 MB player bundle on every page, 2.4 MB PNG cover art
GA-05SpeedWARN
Layout shift
CLS 0.31: the player iframe loads with no reserved height
GA-06LinksFAIL
Orphaned episodes
71% reachable only through a JavaScript infinite scroll
GA-07IndexWARN
Duplicate URLs
/episode/, ?ep= and AMP variants: three URLs per episode, no canonical
GA-08ContentWARN
Guests and topics
410 named guests and 60 recurring topics, zero pages for either
FXThe strategy · insert rack
Built on our Signal plan (Technical SEO): fix what search can see and crawl first, then give it something worth ranking.
SLOT 1 · SCH-14
Told search engines what every page actually is.
SLOT 2 · TXT-900
Turned audio nobody could crawl into text everybody can search.
SLOT 3 · CWV-2
Took the weight off the page before the first byte of audio.
SLOT 4 · LNK-410
Routed every episode back into the network.
ARRThe session · 7 months
Crawl and log analysis, canonical rules for the three URL variants, transcript pilot on 40 episodes.
Player facade and image pipeline ship; mobile LCP falls from 5.1 s to 3.4 s. Duplicates consolidated.
Podcast schema across all 14 shows; HTML archives replace infinite scroll; 300 transcripts live.
410 guest pages and 60 topic hubs; 600 transcripts live; sitemaps split per show.
All 912 episodes transcribed and chaptered; long-tail queries start landing on mid-episode moments.
Topic-matched related episodes on every page; listens from search attributed through the player.
55 trailers and reposts set to noindex; final speed pass holds LCP at 2.0 s on mobile.
MIXResults · the final mix
Scroll the desk into view and the faders ride from the baseline to month 7. Scrub the transport to stop on any month, or solo a channel.
Indexed episode pages: 64 → 857. At M7: 857 pages.
Organic listens: +186%. At M7: +186 % organic.
Mobile LCP: 5.1s → 2.0s. At M7: 2.0 s mobile.
Keywords from transcripts: 3,400. At M7: 3,400 from transcripts.
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
| Query | Landing show | M0 | M7 | Vol/mo |
|---|---|---|---|---|
| как да започна бизнес | Малки бизнеси | — | 7 | 4,400 |
| приказки за заспиване | Детски приказки | 72 | 3 | 2,400 |
| подкаст за предприемачи | Стартъп Час | — | 3 | 1,900 |
| изкуствен интелект българия | Кодът на Балкана | — | 5 | 1,300 |
| история на софия | Под Витоша | 48 | 4 | 880 |
| bulgarian podcast in english | Balkan Code | 61 | 2 | 720 |
| футбол анализ подкаст | Футбол без филтър | — | 1 | 590 |
| gaidata podcast | Network hub | 2 | 1 | 320 |
“—” means outside the top 100. Keywords from transcripts: 3,400 queries now reach an episode via its transcript; organic listens +186%.
Before · #48
gaidata.bg › pod-vitosha
Под Витоша | Gaidata Audio
Подкаст за града. Слушайте всички епизоди.
After · #4
gaidata.bg › pod-vitosha › 87
Еп. 87: Тайните под Ларгото — Под Витоша
Археологът разказва за античната Сердика под центъра на София… 48 мин
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