card 1 of 3
118
Learning guides published
Ezikov Dom · Language school · Sofia
A Sofia language school taught Google a new vocabulary and filled 40 classes
+246%organic course enquiries
11 months · 40 classes full · Bulgaria
Урок 01 · предизвикателството
The challenge: a school that couldn't be read
Course pages were thin price lists and large online platforms dominated every 'learn German Sofia' query.
Ezikov Dom teaches six languages from a townhouse near Vitosha Boulevard, with 40 small group classes per term. Every one of its course pages was a price list with a start date, while international platforms answered every question a learner typed before they were ready to enrol.
Worse, Sofia searches in two alphabets. A learner might type немски курс on a laptop and nemski kurs on a phone. The site spoke neither spelling of the questions; Google filled the gap with someone else.
Урок 02 · диагноза
Marking the homework: six corrections
A content, technical and language audit of 1,240 queries and every indexable URL.
- 01 · Content
Course pages averaged 140 words: a price, a start date and a phone number. Nothing a learner, or Google, could rank as an answer.
→ rewrite as course guides
- 02 · Content
Zero informational pages. The questions learners actually ask (levels, exam timing, how long it takes) were answered only by global platforms.
→ build topic clusters
- 03 · Technical
Bulgarian and English pages had no hreflang and identical titles; Google showed the English page to 31% of Bulgarian searchers.
→ pair with hreflang
- 04 · Technical
The class timetable generated 2,400 indexable ?date= URLs, crowding out the 40 real class pages in the crawl.
→ canonical + noindex
- 05 · Structured data
No Course or Organization markup, so listings showed no level, schedule or price, while competitors' did.
→ Course schema
- 06 · Language
About 38% of local queries are typed in Latin transliteration. Not one page title or heading matched those spellings.
→ map Latin variants
Урок 03 · стратегия
Four new words for Google
Built on our Content Engine plan: a steady publishing engine where every guide answers one real question and hands the reader to one real class. Flip each card for what we actually did.
Topic clusters · AI Overviews · Hreflang · Course schema
Урок 04 · дневник
The study diary: 11 months
- 1
Audit and vocabulary list
Crawl, 1,240 queries mapped in Cyrillic and Latin, 6 hubs scoped.
26 top-10 - 2
Hreflang and crawl clean-up
bg/en pairs live; 2,400 timetable URLs taken out of the index.
38 top-10 - 3
Course pages rewritten
40 class pages rebuilt with outcomes, levels and Course schema.
55 top-10 - 4
German hub and first guides
28 guides live. First AI-overview citation on a 'how long' query.
79 top-10 - 5
English and Spanish hubs
Internal links from every guide to the matching course.
104 top-10 - 6
Free level quiz
A 12-question test page; it becomes the top enquiry source.
138 top-10 - 7
Exam cluster
Goethe, IELTS and DELF preparation guides with dated exam calendars.
172 top-10 - 8
French, Italian, Russian hubs
Six hubs complete; 88 guides published.
211 top-10 - 9
Refresh pass
Answer blocks tightened on the 20 guides closest to an AI-overview slot.
248 top-10 - 10
Autumn intake push
Start dates and seats-left surfaced in rich results.
281 top-10 - 11
40 classes full
118 guides, 310 keywords in the top 10, 19 AI-overview citations.
310 top-10
Урок 05 · резултати
Results, by the card
Organic course enquiries per month
+246%
organic course enquiries: 26 a month at baseline, 90 by month 11.
26
90
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
card 2 of 3
22 → 310
Keywords in top 10
card 3 of 3
19
AI-overview citations
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The vocabulary deck: twelve queries, both alphabets
Each card is a query as written in Cyrillic. Turn it over for the Latin spelling searchers also use, and where Ezikov Dom ranks for it now.
shuffled in as you scroll ↓
| Query (Cyrillic) | Latin spelling | Monthly searches | Before | After | Gain |
|---|---|---|---|---|---|
| немски език София | nemski ezik sofia | 1,900 | 34 | #2 | +32 |
| курс по немски за начинаещи | kurs po nemski za nachinaeshti | 880 | 58 | #3 | +55 |
| подготовка за Гьоте B1 | goethe b1 podgotovka | 590 | 27 | #1 | +26 |
| колко време се учи немски | kolko vreme se uchi nemski | 480 | >100 | #1 | new |
| немски членове der die das | nemski chlenove der die das | 720 | >100 | #2 | new |
| курс по английски София | kurs po angliyski sofia | 2,400 | 41 | #4 | +37 |
| уча немски в София | learn german sofia | 320 | 63 | #3 | +60 |
| вечерни курсове по френски | vecherni kursove po frenski | 260 | 72 | #5 | +67 |
| испански за деца София | ispanski za detsa sofia | 210 | >100 | #6 | new |
| немски за работа в Германия | nemski za rabota v germaniya | 390 | >100 | #2 | new |
| IELTS курс София | ielts kurs sofia | 590 | 19 | #3 | +16 |
| тест за ниво по немски | test za nivo po nemski | 640 | >100 | #1 | new |
урок за днес · today's lesson
Get a plan like this
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