A fictional business. The figures are a modelled scenario, not a client result.
24/30Map-pack top 3 for 24 of 30 terms
From 3 to 24 of 30 tracked searches in the map-pack top 3, across Ruse and the Danube towns, in 7 months. Every glowing joint on the board is one of them.
Soldered in M7: IT support Tutrakan · computer repair Byala
Probe · U1
Ruse Tsentar
Tab or hover a footprint to probe it.
01 · Incoming inspection
Dunavlink relied on word of mouth and did not appear in the map pack for 'IT support Ruse' or any nearby towns along the Danube.
Five technicians, a full helpdesk and offices that stayed for years — but every new client arrived through a recommendation. When an office manager in Ruse typed “IT support” into Google Maps, three competitors came up and Dunavlink did not.
We tracked 30 terms across the city’s neighbourhoods and the towns it serves along the river. At audit, only three were in the map-pack top 3, and all three were one-off repair searches — the lowest-value work the business does.
Google Business Profile primary category was “Computer store”, so the listing competed with retail, not with IT support providers.
No service area set. A business that visits offices was invisible to searches from Byala, Slivo Pole or Tutrakan.
14 directory listings still showed the old address and a disconnected landline, splitting the business across two locations.
11 reviews, the newest 19 months old. The three map-pack competitors averaged 74, with replies on most.
One Bulgarian homepage covered everything. No page for managed support, networking or backups, and none per town.
No LocalBusiness markup, no click-to-call on mobile, and the phone number was an image the profile could not match.
Four photos, no services list, no posts. Google had little to show for a query like “office network setup Ruse”.
English-speaking offices in the free-trade zone searched in English; the site had no English copy at all.
02 · Schematic
The work ran on our Local plan. Each tactic was a block with one job; none of them works for long without the others.
U1 · Power
Rebuilt the profile around how offices actually search.
U2 · Logic
One genuinely useful page per neighbourhood and town.
U3 · Feedback
A review ask wired into the helpdesk, not left to memory.
U4 · Ground
One name, address and phone, everywhere.
03 · Revision history · 7 months
REV M1 · 5/30
Category, service area, services, photos and call tracking. The profile number replaces the old landline everywhere.
REV M2 · 8/30
Citations corrected and duplicates merged. The review ask goes live in the helpdesk on day one of the month.
REV M3 · 12/30
Ruse Tsentar, Vazrazhdane, Druzhba and the industrial zone get their pages, with schema and click-to-call.
REV M4 · 15/30
Managed IT, networking, Microsoft 365 and backup pages. English copy for the free-trade-zone offices.
REV M5 · 19/30
Pages for Marten, Slivo Pole, Byala and Zdravets. Weekly profile posts show real on-site jobs.
REV M6 · 22/30
Reviews pass 80. Profile Q&A seeded with the questions clients really ask; Ivanovo and Vetovo pages live.
REV M7 · 24/30
Tutrakan joins the top 3. Pages consolidated, slow ones fixed, and a quarterly plan for the six open terms.
04 · Test report
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
05 · Net list
| Net (search term) | Footprint | Audit | M7 | Top 3 from |
|---|---|---|---|---|
| computer repair Ruse | U1 Ruse Tsentar | 3 | 1 | ● audit |
| printer repair Ruse | U2 Vazrazhdane | 2 | 1 | ● audit |
| laptop repair Druzhba | U3 Druzhba | 3 | 2 | ● audit |
| IT поддръжка Русе | U1 Ruse Tsentar | 9 | 1 | ● M1 |
| Microsoft 365 setup Ruse | U6 West industrial zone | 8 | 1 | ● M1 |
| IT support Ruse | U1 Ruse Tsentar | 14 | 1 | ● M2 |
| office network setup Ruse | U1 Ruse Tsentar | 20+ | 2 | ● M2 |
| Wi-Fi installation Ruse | U4 Charodeyka | 11 | 2 | ● M2 |
| managed IT services Ruse | U1 Ruse Tsentar | 20+ | 1 | ● M3 |
| IT support Vazrazhdane | U2 Vazrazhdane | 12 | 1 | ● M3 |
| IT company Druzhba Ruse | U3 Druzhba | 20+ | 1 | ● M3 |
| IT for warehouses Ruse | U6 West industrial zone | 20+ | 2 | ● M3 |
| server maintenance Ruse | U1 Ruse Tsentar | 20+ | 2 | ● M4 |
| IT support Charodeyka | U4 Charodeyka | 20+ | 1 | ● M4 |
| IT support Marten | U7 Marten | 20+ | 1 | ● M4 |
| computer service Zdravets | U5 Zdravets | 16 | 2 | ● M5 |
| backup services Ruse | U5 Zdravets | 20+ | 3 | ● M5 |
| IT support Slivo Pole | U8 Slivo Pole | 20+ | 2 | ● M5 |
| IT support Byala | U12 Byala | 20+ | 2 | ● M5 |
| CCTV and network cabling Ruse | U6 West industrial zone | 20+ | 3 | ● M6 |
| IT services Ivanovo | U13 Ivanovo | 20+ | 2 | ● M6 |
| IT support Vetovo | U15 Vetovo | 20+ | 3 | ● M6 |
| IT support Tutrakan | U9 Tutrakan | 20+ | 3 | ● M7 |
| computer repair Byala | U12 Byala | 20+ | 3 | ● M7 |
| computer repair Slivo Pole | U8 Slivo Pole | 20+ | 5 | open |
| network setup Tutrakan | U9 Tutrakan | 20+ | 6 | open |
| IT support Silistra | U10 Silistra | 20+ | 9 | open |
| IT support Svishtov | U11 Svishtov | 20+ | 7 | open |
| office IT Svishtov | U11 Svishtov | 20+ | 8 | open |
| IT services Dve Mogili | U14 Dve Mogili | 20+ | 5 | open |
Positions are modelled local-pack ranks from a fixed grid point in each area. The six open terms are the next revision.
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