A fictional business. The figures are a modelled scenario, not a client result.
Plate I · Travel & Leisure · UK & Ireland
Corrie Bothy Glamping
Eco glamping pods · Scottish Highlands · Fort William
Headline figure
24% → 61%
Off-season occupancy 24% → 61% over 10 months · 56.82° N, 5.11° W
The challenge
Winter occupancy fell under 25%. The pods were missing from map results for searches like 'cabins near Fort William' and 'dark sky stays Scotland'.
From November to March, Corrie Bothy Glamping relied on online travel agents and repeat guests. Winter is the best time to visit Lochaber, with long nights, the occasional aurora and empty walking trails, but the business was invisible on Google Maps when travellers searched for those stays. We treated each query worth winning as a star that wasn’t showing yet.
Survey of the dark · audit findings
Local
The Business Profile sat under a generic campsite category and the map pin was 1.2 km away on the A82. Google had no strong reason to show it for cabin or glamping searches.
Local
The citation crawl found the business listed as both 'Corrie Bothy' and 'Corrie Bothy Pods', with two old mobile numbers and a former postcode. The name, address and phone details conflicted with each other.
Reviews
None of the reviews had an owner reply, and guests were never asked to leave one. The listings ranking above it had more recent reviews that mentioned 'hot tub', 'stars' and 'winter'.
Technical
There was no schema anywhere on the site. Bookings went through a third-party iframe, so 71% of reservations came via online travel agents (OTAs) and direct share was 29%.
Content
The site had no pages about winter, dark skies or the aurora, even though the pods are open all year with wood-fired tubs and almost no light pollution.
Technical
A 3.1 MB hero photo and a render-blocking slider slowed the page on rural 4G, which is the connection most guests are using when they search on the A82.
The strategy
The programme ran on our Local plan. Each tactic targeted one gap the audit found.
We switched the primary category to cabin/glamping accommodation, moved the pin to the gate, uploaded geotagged photos of every pod (including night shots), built a services list for hot tubs, dog-friendly pods and EV charging, and posted weekly about aurora forecasts and winter offers.
A thank-you email at checkout and a QR card in each pod's guestbook asked every guest for a review, with no incentives. The owners replied to every review within 48 hours, naming the pod and the season.
We fixed the name, address and phone details on all 23 existing listings, then added 31 relevant ones: regional tourism boards, Outdoor Capital directories, dark-sky and walking-route guides, and glamping directories with a booking link.
We marked up the site as a LodgingBusiness and each pod as an Accommodation with occupancy, amenityFeature, petsAllowed and check-in times. We added FAQ markup to the new winter and dark-sky pages and moved the booking engine onto the site's own domain.
Almanac · 10 months
Local-pack grid tracked across 18 queries; citation crawl; Business Profile and site audit.
no new stars yet
Category, pin, opening hours (all year) and photos fixed; the first two stars light up.
2 new stars
Checkout email and pod QR cards go live; owners start replying to every review.
2 new stars
Lodging and Accommodation schema shipped; booking moved onto the site's own domain.
3 new stars
23 listings corrected to one name, address and phone; tourism-board listings submitted.
3 new stars
Dark-sky, aurora and winter-stay pages published; Lyra Nox fully lit.
3 new stars
31 new citations live; hot-tub and pet-friendly attributes added to the profile.
2 new stars
Review count passes 200; pages for the walking routes and the West Highland Way.
1 new star
Q&A seeded with real guest questions; West Highland Way query reaches the top 3.
1 new star
18 queries in the map-pack top 3; 309 reviews; 66% of bookings now direct.
1 new star
Results · Plate II
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Off-season occupancy
24% → 61%
Mean occupancy for November to March. Grey bars show the prior year; gold bars show the programme year.
Map-pack top 3 queries
18
Direct booking share
+37 pts
Google reviews
52 → 309
Each star is one query reaching the Google map-pack top 3. When every star in a cluster is lit, it joins into a constellation. Use the month slider, or press play.
Month X · Jun · 18 of 18 queries in the top 3
Ursa Bothy · cabin searches
Lyra Nox · dark-sky searches
Mons Nevis · Ben Nevis & Glen Nevis
Corona Silva · glamping & eco pods
Hover over or focus a query to see its star.
| Query | Constellation | Before | After | Lit | Searches/mo |
|---|---|---|---|---|---|
| glamping near Ben Nevis | Mons Nevis | #6 | #1 | II · Oct | 590 |
| glamping Fort William | Corona Silva | #5 | #1 | II · Oct | 1,000 |
| log cabins Lochaber | Ursa Bothy | #11 | #1 | III · Nov | 320 |
| places to stay Glen Nevis | Mons Nevis | #8 | #1 | III · Nov | 720 |
| cabins near Fort William | Ursa Bothy | 20+ | #1 | IV · Dec | 1,900 |
| dark sky glamping | Lyra Nox | #14 | #1 | IV · Dec | 390 |
| glamping pods Highlands | Corona Silva | #13 | #2 | IV · Dec | 1,300 |
| stargazing accommodation Highlands | Lyra Nox | 20+ | #1 | V · Jan | 480 |
| pet friendly cabins Fort William | Ursa Bothy | #9 | #2 | V · Jan | 590 |
| accommodation near Ben Nevis | Mons Nevis | #12 | #2 | V · Jan | 1,600 |
| cabin with hot tub Highlands | Ursa Bothy | #17 | #2 | VI · Feb | 2,400 |
| dark sky stays Scotland | Lyra Nox | 20+ | #2 | VI · Feb | 880 |
| eco pods Scotland | Corona Silva | 20+ | #2 | VI · Feb | 590 |
| winter cabins Scotland | Ursa Bothy | 20+ | #3 | VII · Mar | 1,300 |
| winter glamping Scotland | Corona Silva | 20+ | #3 | VII · Mar | 880 |
| aurora cabins Scotland | Lyra Nox | 20+ | #3 | VIII · Apr | 720 |
| West Highland Way end accommodation | Mons Nevis | 20+ | #3 | IX · May | 260 |
| romantic getaway Fort William | Corona Silva | #16 | #3 | X · Jun | 1,000 |
Your sky, charted
If your busy season is fine but the quiet months are empty, we’ll map the local searches you could be winning and show you which to go after first.