A fictional business. The figures are a modelled scenario, not a client result.
SEO case study · Bytewren Repair
Laptop & phone repair, three shops · Portland · Portland, North America
8 months of local work for three shops: Google Business Profile, Location pages, Review generation, LocalBusiness schema.
No. 0001
FixedRepair job · all 3 shops
+184%
calls from Google
01 · Intake
National repair chains and franchise sites dominated 'phone repair near me', while Bytewren's three shops shared one generic profile page.
Someone with a cracked screen in Sellwood was shown a franchise kiosk across the river, because Google only knew about one Bytewren address. The site had no page per shop, reviews had stalled, and the directory listings disagreed about the phone number. Customers who did find the shop often rang the wrong counter.
One Google Business Profile carried three addresses in its description. Sellwood and Alberta had no verified profile, so Google showed one pin for a 6-mile spread of the city.
Primary category was 'Computer store'. 'Cell phone repair shop' and 'Computer repair service' were missing, which kept the shop out of most repair queries.
41 directory listings with five spellings of the name and two retired phone numbers. Yelp, Apple Maps and Bing Places disagreed on opening hours.
A single /locations page listed all three shops in one paragraph. No per-shop URL meant nothing to link each profile to and nothing to rank for neighbourhood terms.
No structured data at all. No LocalBusiness, no opening hours, no geo coordinates, no service list for Google to read.
About 1.4 new reviews per shop per month, none answered since spring. Chains nearby were adding 20+ a month and replying to every one.
02 · The fix
The work runs on our Local plan. Each shop was treated as its own business with its own profile, page, reviews and markup, then tied together under one brand.
Split into three verified profiles, one per shop, each with its own phone line for call tracking. Primary category set to Cell phone repair shop, with Computer repair and Tablet repair as secondaries. 34 services listed with price ranges, real bench photos uploaded weekly, and Q&A seeded with the questions customers actually ring about.
Three neighbourhood pages: /hawthorne, /alberta-arts and /sellwood. Each has its own hours, parking and transit notes, repair turnaround times, the devices that bench sees most, and an embedded directions link. Each profile's website field now points to its own page, not the homepage.
A short text goes out when a repair ticket is closed, with a direct link to that shop's review form. Staff answer every review within 48 hours, naming the repair. No incentives and no filtering, so the system stays inside Google's policies.
Each location page carries ElectronicsRepairShop markup (a LocalBusiness subtype) with address, geo, openingHoursSpecification, priceRange and a makesOffer list of services, all tied to its profile through sameAs. Validated in Rich Results Test and checked monthly.
03 · Job log
M1
Citation audit; two new profiles requested and verified by video; old profile moved to Hawthorne.
M2
Categories and services rebuilt; 41 citations corrected; duplicate listings merged.
M3
Three neighbourhood pages launched with schema; profiles linked to their own URLs.
M4
Ticket-close review texts start; reply playbook in use at all three counters.
M5
Weekly bench photos and seasonal posts; Q&A covers water damage and data recovery.
M6
Listed with three business associations and two local news repair guides.
M7
Console and e-reader repairs added to profiles and pages after call-log analysis.
M8
Map-pack position measured on a 7×7 grid per shop; gaps fed back into posts.
04 · Results, per shop
Each tag is one shop. Flip it to read that shop’s month-8 numbers.
05 · All three shops together
Calls placed from the three profiles, month 0 = 100.
21% → 68%
Share of 7×7 grid points where a Bytewren shop shows in the top 3.
+41%
Repairs logged at the counter, indexed to month 0.
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Local pack / organic position from the nearest shop, month 0 against month 8.
| Search term | Shop | Before | After |
|---|---|---|---|
| phone repair near me | Hawthorne | 14 | 2 |
| iphone screen repair portland | Hawthorne | 18 | 1 |
| macbook repair portland | Alberta Arts | 23 | 3 |
| computer repair alberta arts | Alberta Arts | 12 | 1 |
| ipad screen repair sellwood | Sellwood | Not top 50 | 1 |
| laptop battery replacement portland | Alberta Arts | 31 | 4 |
| water damage phone repair portland | Sellwood | Not top 50 | 2 |
| samsung charging port repair | Hawthorne | 27 | 5 |
Your ticket
More than one location, one tangled profile? We start with the same diagnosis sheet.