Six hearing clinics, one consistent signal across every Irish county they serve
+238%
hearing-test bookings from maps
Read it like a hearing test. Each column is a clinic; the lower its mark, the quieter (more generic) a search can be and still find it. The dashed line is the local map pack. At the start, only Rathmines cleared it.
Visibility audiogram · month 8 of 8
6 of 6 clinics heard in the map pack
01The challenge
Five clinics the map couldn’t hear.
Inconsistent addresses across 140 directories and a single generic contact page left five of the six clinics out of the local pack.
Brannagh Hearing runs six audiology clinics from Drogheda to Bray. Patients search the way they talk — “hearing test near me”, “ear wax removal Naas” — and Google answers those with a three-clinic map pack. Only the flagship Rathmines clinic had the consistency and reviews to qualify. The other five existed online as a tangle of half-right listings that pointed to one generic contact form, so the engine could not be confident which address, phone or service belonged to which town.
The commercial cost was simple: people booking a first hearing test rarely travel past the nearest clinic. If the nearest Brannagh clinic was invisible, the booking went elsewhere.
02Diagnosis
The baseline test: six findings, graded like hearing loss.
Severity reflects how much each issue held back local-pack eligibility across the group.
- 01 · Local · CitationsSevere
Six clinics, 23 address variants
Across 140 directories the group appeared as “Brannagh Hearing Ltd”, “Brannagh Audiology” and “Brannagh Hearing Care”, with four old Rathmines suite numbers, missing Eircodes and two retired phone numbers still live.
- 02 · Local · Google Business ProfileSevere
Wrong primary category on five profiles
Five profiles used “Medical clinic” rather than “Audiologist”, two duplicated listings split reviews for Swords, and Drogheda had no opening hours, so it rarely qualified for “open now” searches.
- 03 · Content · Location pagesSevere
One contact page for six towns
Every profile linked to /contact. Nothing on the site mentioned Naas, Bray or Drogheda by name, parking, accessibility, or which tests each clinic actually runs.
- 04 · Technical · Structured dataModerate
No LocalBusiness markup anywhere
Search engines had no machine-readable link between each clinic, its address, geo-coordinates, hours and the services it offers.
- 05 · Technical · Crawl & speedMild
Booking widget blocked rendering
A third-party booking script loaded synchronously in the head; mobile LCP sat at 4.1 s on the contact page.
- 06 · Content · ReviewsModerate
92% of reviews on one clinic
Post-appointment review requests only ever pointed to the Rathmines profile, leaving outer clinics with fewer than 15 reviews each.
03The strategy
One consistent signal, broadcast from six addresses.
Built on our Local plan: 4 tactics, run in sequence so each clinic’s identity was settled before it was amplified.
T1
Google Business Profile
Six profiles rebuilt as six distinct, verified clinics.
- Primary category set to Audiologist, with Hearing aid store as secondary
- Duplicates merged; hours, holiday hours and wheelchair access attributes added
- Services listed per clinic: hearing test, tinnitus assessment, wax removal, hearing-aid fitting
- Review requests routed to the clinic the patient actually visited
T2
Location pages
A real page for every clinic, linked from its profile.
- /clinics/naas, /clinics/bray and four more, each with its own audiologists, parking and bus routes
- Clinic-specific booking links so maps traffic lands one tap from a slot
- Town-specific FAQs: walk-in times, PRSI hearing-aid grant, home visits
- Internal links from service pages to the nearest clinic
T3
LocalBusiness schema
Machine-readable identity for each address.
- MedicalClinic + LocalBusiness JSON-LD on every location page
- Geo-coordinates, Eircode, opening hours and sameAs links to each profile
- Organization markup tying all six to the parent brand
- Validated in Rich Results Test and monitored monthly
T4
Citation cleanup
142 citations corrected so every source says the same thing.
- One canonical name, address and number per clinic, agreed in week one
- Aggregators updated first, then health directories and Irish business listings
- Old suite numbers and retired phone lines suppressed or redirected
- Quarterly re-scan to catch regressions
04Month by month
8 months, from one clinic heard to 6.
- Month 11/6 in pack
Baseline test
Audit of 140 directories, six profiles and the site. Canonical NAP agreed for each clinic.
Citations corrected: 38
- Month 21/6 in pack
Profiles re-tuned
Categories, hours and services fixed; Swords duplicate merged. First 38 citations corrected.
Citations corrected: 86
- Month 31/6 in pack
Pages go live
Six location pages launched with LocalBusiness schema and clinic-level booking links.
Citations corrected: 121
- Month 41/6 in pack
Aggregator push
Data aggregators and health directories updated: 121 citations now consistent.
Citations corrected: 142
- Month 51/6 in pack
Cleanup complete
All 142 citations corrected. Dún Laoghaire enters the pack for “hearing test Dún Laoghaire”.
Citations corrected: 142
- Month 64/6 in pack
Reviews spread
Per-clinic review routing live. Swords and Bray cross the pack threshold.
Citations corrected: 142
- Month 76/6 in pack
Outer clinics heard
Naas and Drogheda reach the map pack for town-plus-service searches.
Citations corrected: 142
- Month 86/6 in pack
Six of six
Every clinic holds a map-pack position for its core terms; booking widget deferred, mobile LCP 1.9 s.
Citations corrected: 142
05Results
Every clinic, clearly heard.
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
- Bookings from maps
- Calls from GBP
- Location page sessions
Local-pack positions for core terms
Map-pack or local-finder position, sampled from each clinic’s town centre. “—” means not in the top 40.
| Search term | Clinic | Monthly searches | Month 0 | Month 8 |
|---|---|---|---|---|
| hearing test dublin | Rathmines | 1,900 | 3 | #1 |
| audiologist swords | Swords | 320 | 14 | #2 |
| hearing test dún laoghaire | Dún Laoghaire | 260 | 11 | #1 |
| hearing aids naas | Naas | 390 | — | #3 |
| tinnitus clinic bray | Bray | 140 | 22 | #2 |
| hearing test drogheda | Drogheda | 480 | — | #2 |
| ear wax removal kildare | Naas | 720 | 31 | #3 |
| audiologist near me | All clinics | 5,400 | 9 | #2 |
Get a plan like this
Multi-location business that only shows up in one town? Local cleans up your citations, rebuilds every profile and gives each address a page worth ranking.
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