NG
FRAME 03LOCAL
Wrong primary category
The profile was listed as 'Photographer', so it was left out of 'videographer' map searches altogether.
A fictional business. The figures are a modelled scenario, not a client result.
14
16
18
20
22
24
FRAME 20 · THE KEEPER
Booked out 5 months ahead
← a full summer of weddings booked from Google search alone. Nothing from paid ads or marketplaces.
ROLL 01 · 01
what we were handed
Couples found Belomorie only by referral; marketplaces and Sofia studios ranked for 'сватбено видео Бургас' and seaside venue searches.
Belomorie is a two-person studio that films weddings along the southern Black Sea coast, from the salt flats at Pomorie to the old towns of Nessebar and Sozopol. Their films were the best advertising they had, but search engines couldn't find them: every one was embedded in an iframe on a single portfolio page.
Couples planning a seaside wedding search by venue first and by supplier second. Wedding marketplaces and Sofia studios that travel to the coast had a page for every venue. Belomorie had none.
сватбено видео Бургас
not in the pack ✗
сватбено видео Бургас
position A ✓
ROLL 01 · 02
frames marked NG
The profile was listed as 'Photographer', so it was left out of 'videographer' map searches altogether.
Embedded players with no VideoObject markup and no thumbnails: Google could not see any of the 40+ films.
'Portfolio' put all venues on one page. Venue searches went to marketplaces and Sofia studios.
Every couple came by referral, and nobody had asked them to leave a review, so the profile had almost none.
Mixed BG/EN pages competed with each other; English searches for 'Burgas wedding videographer' found nothing.
An autoplay reel pushed mobile LCP to 6.1s on a 4G connection. Replaced with a poster image that loads the video on tap.
ROLL 01 · 03
the keepers
Built on our Local plan: the map pack first, then a page for every venue couples search for, with each film marked up so Google can show it in results.
KEEPER 01
Category, service areas from Pomorie to Tsarevo, products for each film package and weekly posts tying a new film to its venue.
→ Map pack top-3 on 31 terms
KEEPER 02
VideoObject with thumbnailUrl, duration, uploadDate and Clip key moments (first dance, vows) on every film page, plus a video sitemap.
→ 42 video rich results
KEEPER 03
One page per venue: sample footage, golden-hour times by month, permits, drive time from Burgas and a short shot list.
→ 18 venue pages in the top 5
KEEPER 04
A review link sent with the finished film, plus a prompt to name the venue and month: the words the next couple searches for.
→ 9 → 58 reviews, 4.9★
ROLL 01 · 04
the roll, frame by frame
Primary category changed to 'Videographer'; services, areas and 40 tagged stills added.
MAP 2 · VENUE 0 · VIDEO 0
Schema on 14 film pages with thumbnails, durations and key-moment clips. Video sitemap submitted.
MAP 4 · VENUE 1 · VIDEO 0
Sozopol old town, Pomorie salt flats and Nessebar: footage, light timings, drive times.
MAP 7 · VENUE 3 · VIDEO 6
A message sent with the finished film, asking couples to name the venue. 23 new reviews.
MAP 11 · VENUE 6 · VIDEO 13
hreflang pairs for the couples flying in from abroad; English venue pages indexed.
MAP 16 · VENUE 9 · VIDEO 21
22 venue pages live; links from venue coordinators who received free highlight cuts.
MAP 21 · VENUE 12 · VIDEO 28
31 terms in the top 3 on the grid; GBP posts tie each new film to its venue.
MAP 26 · VENUE 15 · VIDEO 36
Calendar full five months ahead; enquiries now go to a waiting list and autumn dates.
MAP 31 · VENUE 18 · VIDEO 42
ROLL 01 · 05
under the loupe
Move the loupe across the sheet, or tab through the frames, to read each one up close.
Selected: Enquiries from organic. Organic enquiries per month, 7 → 22. Tagged by the contact form's source field.
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
Map-pack top-3 terms
2 → 31
Venue pages ranking top 5
18
Video rich results
0 → 42
Months booked ahead
5
| # | TERM | VOL/MO | M0 | M8 |
|---|---|---|---|---|
| 001 | сватбено видео Бургас | 590 | not top 50 | 1 |
| 002 | сватбен видеограф Бургас | 320 | 24 | 1 |
| 003 | Burgas wedding videographer | 210 | not top 50 | 2 |
| 004 | сватба Созопол видео | 170 | not top 50 | 2 |
| 005 | wedding video Nessebar old town | 140 | not top 50 | 3 |
| 006 | сватбен клип Поморие | 110 | 41 | 1 |
| 007 | beach wedding film Bulgaria | 260 | not top 50 | 4 |
| 008 | видеограф за сватба Черноморец | 70 | 33 | 2 |
Modelled scenario for a fictional business — not a client result. Rankings and traffic are never guaranteed; see our Terms.
end of roll
Local is our local seo plan: your Google Business Profile, a page for every place you work, and reviews that bring in the next booking.
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